CRM Manager

The Role

We’re super excited to be working with an established, well-loved brand in the wellness space, as they look for their next CRM superstar. We’re looking for someone who has extensive Customer Data Platform (CDP) experience, ideally across either Ometria, Bloomreach, Braze, or similar. This is such a fantastic time to join the business, as their marketing budget and efforts continue to skyrocket. You’ll also play a pivotal role in an app development project.

In this role, you will essentially act as the Product Owner for the Ometria platform, and will oversee the use of the platform with regards to campaign execution, development of customer journeys, and will plan and launch campaigns across email, SMS, and in the future - app channels. Your in-depth platform knowledge will mean that you are able to identify at-risk customers and put in place triggers for retargeting You’ll continually test and fine-tune your approaches, and will be very data-led. Ultimately, success in this role is increasing customer lifetime value and retention.

• Significant experience in a CRM role with excellent knowledge of customer data platforms such as Ometria, Braze, Bloomreach or similar.
• Experience working in an FMCG environment.
• Strong analytical skills and ability to derive insights from data.
• Excellent written ability.
• Experience executing campaigns across email and SMS channels, with in-app messaging experience being highly desirable.

There is a competitive salary on offer here of up to £50k plus a performance related bonus. This role requires you to be in the office in Birmingham for a max of 2 days per week. There’s huge scope here for progressing your career and being involved in cutting edge projects. This is a senior position within the business and as such, you’ll be working directly with some of the most experienced digital marketers in the industry.

If you’d like to hear more, please get in touch with Stacey at Digital Tonic for the finer details.