Adobe Analytics Manager

Role: Adobe Analytics Manager
Rate: £585 p/d Inside IR35
Location: Central London HQ - 2 days p/w on site
Duration: 6 months initial - extensions likely

We are looking for a passionate Adobe Analytics Manager with subject matter expertise in Adobe Analytics and Adobe Launch and is comfortable operating in a fast-paced environment solution.

The role also entails managing internal and third-party tag implementations to ensure accurate and comprehensive data collection.

Skills & Qualifications:

Essential

• Experience using Adobe Launch and Adobe Analytics
• Knowledge of HTML, CSS, JavaScript
• Knowledge of data visualization software like Tableau and PowerBI
• Advanced Excel skills are required
• Excellent written and verbal communication skills and strong attention to detail
• Experience in designing solutions and writing technical documentation
• Develop customize QA and troubleshoot data collection code in complex environments with consistent use of tag management systems
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and extract actionable insights.
• Strong project management abilities to handle multiple initiatives simultaneously and meet deadlines.
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their implications on data collection and usage.

Desirable

• Demonstrable experience of solving onsite problems using Analytics tools, including debuggers (Omnibug, Ghostery, etc)
• Strategic Thinker: Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making recommendations
• Knowledge and understanding of Salesforce and Adobe Marketo platforms

Responsibilities:

• Tag Management: Implementation and maintenance of internal and third-party tags to capture relevant data across web pages, applications, and other digital assets.
• Quality Assurance: Implement rigorous quality control processes to ensure data accuracy and integrity, troubleshoot data discrepancies, and promptly address any tracking issues.
• Performance Measurement: Define and track key performance metrics related to Adobe Analytics implementation, ensuring the successful achievement of data-driven objectives.
• Cross-Functional Collaboration: Collaborate with various teams, including Marketing, Product Management, UX/UI, and Development, to understand data needs, track key performance indicators (KPIs), and implement data tracking solutions.
• Data Governance: Establish data governance practices to maintain data privacy, compliance, and security standards in alignment with industry regulations.