Marketing Executive

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Marketing Executive

South West London

Post Date, 02/01/2025

Salary: 28000-30000 per annum

Permanent

Reed Learning is looking for a Marketing Executive to join their team in Raynes Park, London.

Overview

Reed Learning is looking for a skilled and motivated Marketing Executive to drive and enhance our digital marketing initiatives. In this role, you will support the Marketing & Product Manager in implementing strategic campaigns, managing content and digital marketing channels, and using analytics to optimise performance. This position is ideal for a marketing professional with hands-on experience in campaign management, content creation, and data analysis, who is ready to contribute to Reed Learning's growth as the premier destination for workplace learning.

Key Responsibilities

  • Campaign management: Plan, execute, and monitor multi-channel marketing campaigns, including SEO, SEM, PPC, email marketing, content marketing, and social media.
  • Content development: Create, curate, and manage content across all digital platforms, ensuring alignment with brand guidelines and tone of voice.
  • SEO & website optimisation: Assist in implementing SEO strategies, conduct keyword research, and support ongoing website optimisation to increase organic reach.
  • Social media management: Plan, schedule, and manage posts across social media channels to grow audience engagement and brand awareness.
  • Data & Analytics: Monitor, analyse, and report on the effectiveness of campaigns, providing insights and recommendations to improve performance and ROI.
  • Market research: Conduct research on industry trends, competitors, and customer needs to inform marketing strategies and product positioning.
  • Collaboration: Work with cross-functional teams, including Sales, Product, and external agencies, to align marketing efforts with business goals.

Experience and Attributes

  • Proven experience in digital marketing with a background in campaign management and analytics.
  • Strong understanding of SEO, social media, content marketing, and email marketing.
  • Experience creating high-quality assets and content for web and social media platforms.
  • Results-oriented and proactive, with the ability to work independently and drive projects to completion.
  • Excellent organisational skills and attention to detail.

Skills

  • Proficient in digital marketing tools such as Google Analytics, Google AdWords, and social media management platforms.
  • Strong written, verbal, and presentation skills.
  • Familiarity with content management systems (e.g., WordPress), CRM (e.g. HubSpot), and project management tools (e.g., JIRA).
  • Creatively-minded; familiarity with Canva, Photoshop and video editing software such as Adobe Premiere.
  • Data-driven mindset with the ability to interpret data and provide actionable insights.

Key Measures and Targets

  • Campaign performance metrics (e.g., engagement, lead generation, conversion rates).
  • SEO and website KPIs, such as organic traffic growth and page performance.
  • Effective collaboration and alignment with the Marketing & Product Manager and cross-functional teams.

Benefits

  • Flexible working as standard (office based for 2 days per week)
  • 25 days annual leave plus bank holidays
  • Flexible holiday scheme (buy, sell and carry over your holiday)
  • Paid time off to move home
  • Contributory pension scheme
  • Enhanced family leave benefits
  • Insurance benefits including life assurance
  • Love Mondays events
  • Discount schemes including gyms and popular retailers
  • Range of wellbeing and mental health support avenues

Job Responsibility
Contract Details
  • Contract Type: Permanent
  • Salary Type: per annum
  • Total Applications: 50
  • Last Date: 13/02/2025
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