Marketing and Insights Manager

Are you a strategic and results-driven Marketing and Insights Manager looking for your next challenge? Do you have proven experience in offline marketing, audience insights, and data-driven campaign optimisation?

We are partnering with a prestigious heritage and visitor attraction to recruit a Marketing and Insights Manager on a full-time, permanent basis. This is a unique opportunity to lead high-profile marketing campaigns that engage global audiences, drive visitor numbers, and support the organisation's mission to share its rich history and cultural heritage.

Key Responsibilities:

• Develop and deliver impactful offline marketing campaigns to drive footfall, particularly during key visitor periods.
• Manage and optimise the offline marketing budget to ensure cost-effectiveness and ROI.
• Collaborate closely with internal teams and external partners to implement integrated, insight-driven marketing strategies.
• Leverage audience insights and data analysis to refine campaigns and enhance targeting.
• Develop compelling, audience-focused copy and content that aligns with the organisation's values.
• Influence media placement decisions to maximise visibility and campaign success.

Key Requirements:

• Proven experience in offline marketing, audience insights, and data analysis.
• Strong budget management skills, with a track record of delivering cost-effective campaigns.
• Exceptional copywriting and communication skills.
• Experience collaborating across departments and managing external partnerships.
• A passion for heritage, culture, and delivering results through innovative marketing strategies.

The Opportunity:
This is an exciting chance to make a tangible impact within a world-renowned heritage and visitor attraction. You'll lead on campaigns that connect global audiences with a truly unique destination and play a key role in shaping its future success.

If you're a marketing professional with a strong background in offline campaigns and audience insights, we'd love to hear from you. Apply today to take the next step in your career!

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