Senior Data Analyst

Senior Data Analyst

Location: Twickenham (3 days in-office, Mon-Wed)
Salary: Up to £50,000

Are you a data-savvy professional looking to make a meaningful impact in a dynamic and fast-paced media environment? Join an Audience Data and Insight team as a Senior Data Analyst, where you'll turn complex datasets into actionable insights that shape business strategies and drive growth.

About Us

They are a leading media group with a diverse portfolio of over 70 market-leading brands spanning industries such as automotive, marketing, business, and finance. Their content reaches audiences across digital platforms, print publications, live events, and more. They're constantly evolving, with a focus on innovation and data-driven decision-making to stay ahead in the ever-changing media landscape.

The Role

As a Senior Data Analyst, you'll be at the forefront of leveraging data to support marketing, sales, and analytics efforts. Reporting to the Head of Audience Data and Insight, you'll play a critical role in implementing and optimising their recently adopted Customer Data Platform (CDP), Amperity, and contribute to advanced analytics projects.

Your Responsibilities Will Include:

• Designing and developing automated dashboards and reports using Looker to track financial and performance metrics.
• Analysing audience data to inform strategies on revenue growth, acquisition costs, ROI, and conversion rates.
• Collaborating with Sales and Marketing teams to identify growth opportunities across various product streams.
• Supporting the implementation and optimisation of our CDP, enhancing marketing campaigns and lead generation.
• Promoting a data-driven culture across the business by empowering teams with actionable insights.
• Becoming a domain expert in live events, paid content, and key markets to provide targeted analysis.

About you:

• Technical Skills:
  • Proficiency in SQL is essential, with Python as a bonus.
  • Experience with Looker is highly preferred, though not mandatory.
  • Ability to navigate and analyze complex datasets effectively.
• Experience: Around 5 years in a similar role, ideally within media or a related industry (B2B/B2C experience both welcome).
• Personality Fit:
  • Strong communication skills to work effectively with diverse teams across a complex business.
  • A proactive, problem-solving mindset with a passion for uncovering insights.
  • Ability to adapt and thrive in a dynamic environment managing multiple brands and product offerings.

THE BENEFITS

The successful candidate will receive a salary of up to £75,000, plus an array of additional benefits.

HOW TO APPLY

Please register your interest by sending your CV to Cameron Macdonald via the apply link below.