Senior Digital Campaign Executive

At American Golf, we're passionate about golf and dedicated to helping golfers of all levels enhance their game. We believe in delivering exceptional service, offering expert knowledge, and providing the latest and greatest in golf products. As the largest golf retailer in Europe, we take pride in our commitment to excellence and in fostering a vibrant, customer-focused community of golf enthusiasts.

As a Senior Digital Campaign Executive, you’ll be at the forefront of our digital marketing efforts. You will plan, execute, and optimise impactful online campaigns, working closely with teams across Brand Marketing, Buying & Merchandising (B&M), and Digital Design to transform offline promotions into engaging and commercially successful digital campaigns.

Key Responsibilities:

Campaign Strategy and Planning:

• Define campaign goals, online messaging, and tactics.

• Collaborate with internal teams (creative, content, brand campaign, SEO, CRM) and external partners to deliver cohesive online campaigns.

• Present digital plans to key stakeholders before launch.

Execution and Management:

• Oversee day-to-day campaign execution, ensuring timely delivery and monitoring activation across all channels.

• Optimise campaigns to achieve KPIs, including CTR and conversion rates.

• Align with CRM and Digital Marketing teams to ensure cohesive execution.

Analytics and Reporting:

• Analyse campaign performance, reviewing key metrics like channel delivery, session data, and conversion rates.

• Generate detailed reports, presenting insights and recommendations to stakeholders.

• Provide weekly and monthly competitor analysis, focusing on pricing and campaign activity.

Collaboration and Communication:

• Work closely with the Marketing team to align digital campaigns with the overall marketing calendar.

• Communicate campaign plans, progress, and results to key stakeholders.

Leadership:

• Lead and mentor the Digital Campaign Executive, ensuring high-quality deliverables across mobile, desktop, and app platforms.

• Support the development of the Digital Campaign Executive to act as a strong deputy.

The Candidate:

• Strategic Thinking: Ability to develop campaign strategies aligned with departmental goals.

• Technical Proficiency: Familiarity with digital marketing tools and platforms.

• Data Analysis: Strong analytical skills to interpret data and drive performance improvements.

• Creativity: An innovative approach to campaign development and problem-solving.

• Communication: Excellent written and verbal communication skills.

• Project Management: Strong organisational skills with exceptional attention to detail.

• Collaboration: Ability to work effectively across cross-functional teams.

Take the next step in your career and become a key player in our dynamic eCommerce team!