Marketing Executive

Marketing Executive

Cannock

Salary basic up to £35k plus 20% annual bonus

This role requires a driven and experienced Marketing Executive who will thrive in a fast paced and highly interactive environment. You will work with multiple brands and help build their desired customer profile.

Skills within digital marketing/content creation are essential. Ownership of the day-to-day management of owned digital channels including the Centre website and social media channels and platforms, content creation, CRM communications, and support co-ordination of digital PR and digital advertising activities.

Main responsibilities

• Develop a comprehensive social content plan that delivers the centre marketing objectives under the guidance of the Marketing Manager this includes the pre planning, content creation and scheduling.
• Ensure the respective centre website is up to date with campaigns, offers, brands and news in accordance with both the monthly content plan and any adhoc content deliverables.
• Work directly with the Marketing Manager to ensure the digital strategy is clearly targeted to drive performance.
• Work with the Retail Team to liaise with brands at both regional and centre level, to support sales, generate new opportunities and promote offers to enhance commercial performance.
• Create/brief premium quality photo and video assets for paid and organic social media & website that are in line with guidelines.
• Collate and analyse all online tracking and analytics available, to assess the effectiveness for all paid and non-paid digital activity, plus general and competitor trends. Produce a monthly digital performance report to track results for the wider management team.
• Ensure the websites and social channels adhere to the Playbook and Tone of Voice guidelines.
• Assist in developing digital partnerships locally to increase social media followers and engagement.
• Support the Marketing Manager in coordinating and implementing seasonal campaigns, centre events and promotions in line with regional objectives, ensuring a balanced calendar of activities in accordance with footfall and sales phasing of the centre.
• Work closely with our PR agency to manage our always on paid and organic Influencer collaborations

Key Skills Required

• Educated to Degree standard or equivalent.
• Marketing/ PR qualification certificate or diploma is desirable.
• Experience of managing, maintaining, and creating engaging content for social media channels.
• Relevant marketing/PR experience.
• Experience in working with Photoshop
• Experience of working on a Content Management System
• Fluent English, written and spoken
• IT skills: Advanced level Microsoft Word, PowerPoint.
• IT skills: Intermediate level Microsoft Excel, Outlook & Adobe Photoshop.
• Experience in CMS systems is desirable.

Benefits

Salary basic up to £35k

£500 wellbeing allowance per annum after a passed probation period

Annual Performance Bonus 20% of the basic salary

X2 Volunteering days

Pension Contribution

"Perks at works" platform, access to tailored benefits

Discount across the centre

Life insurance and income protection

Optional health insurance and private medical

Hours of work - Please note as this role is based in a retail environment you are required to be in the office. There are no work from home options

9 - 5.30 Mon to Fri core hours. In addition 1 Saturday per month, 1 early shift (8-4.30) and 1 late (12-8)

Holidays 28 days with time off in lieu for 1 bank holiday that is worked