Digital Marketing Executive

With a supportive and talented Head of Marketing at the helm, this Digital Marketing Executive position is perfect for a passionate and insight-driven Marketer who wants to become part of a close-knit team and drive digital activity.

What’s in it for you?

• Work hours: Monday to Friday, 8:30am to 5pm
• Salary: £25,000 - £28,000
• Up to 2 days hybrid working following probation
• Generous holiday scheme
• Pension scheme
• Life assurance
• Cycle to work scheme
• Wellbeing programme
• On-site parking
• Regular company events
• Development opportunities

Digital Marketing Executive Responsibilities:

• Work closely with the Head of Marketing to deliver and implement the digital marketing strategy, ensuring it aligns with the wider marketing plan
• Support in the development of digital campaigns to increase brand awareness and online traffic
• Produce SEO-rich and engaging copy to be used across all digital channels, including the website, social media sites, blogs, and case studies
• Take ownership of all email marketing activity which involves developing engaging and targeted emails to be sent through the CRM
• Manage the company's social media channels, which includes scheduling content using Hootsuite, developing captivating graphics using Adobe Creative Suite and Canva, and creating engaging copy
• Maintain the company website, ensuring it is regularly updated and working with an external developer to identify and implement structural changes
• Utilise Google Analytics and SEMrush to measure and report on digital marketing success, using these findings to improve and inform future campaigns and digital activity
• Collaborate with an external PR agency to develop press releases and increase brand awareness through positive media relations
• Use SEO and PPC to drive website and social media traffic, with the support of the Head of Marketing
• Undertake regular competitor activity to identify areas of improvement
• Monitor digital trends and insights to optimise online performance and inform content

Digital Marketing Executive Skills and Experience:

• Possesses broad marketing experience with a particular emphasis on digital marketing
• Demonstrates a strong understanding of digital marketing best practices and has experience in managing social media channels
• Strong content writing skills and an understanding of SEO
• Knowledge and experience of using paid ads would be advantageous
• Analytically minded and insight-driven, with expertise in using GA4, Google Tag Manager, and social and email analytics
• Proficient user of WordPress, Adobe Creative Suite, Canva, and MS Office
• Experienced working in collaboration with external agencies
• A degree in Marketing or English would be preferred but not essential