Tagging Implementation Specialist Analyst

This role is critical to ensuring accurate data collection and enabling robust reporting, analytics, and optimisation for one of the UK's most iconic names in retail and hospitality.

Key Responsibilities:

• Take full ownership of tagging implementation, handling the end-to-end setup, deployment, and troubleshooting of analytics and marketing tags daily.
• Define and document data layer requirements, collaborating closely with developers to ensure proper integration and functionality.
• Implement, debug, and validate tracking tags to ensure clean, reliable data flows across all digital platforms.
• Continuously monitor and maintain data quality, resolving discrepancies promptly to ensure accuracy in reporting and analysis.
• Develop, refine, and enforce best practices for tagging and data layer management.
• Translate tracking requirements into actionable tasks for developers and provide clear communication to technical and non-technical stakeholders alike.
• Partner with product teams to align tagging solutions with business goals and KPIs, ensuring seamless tracking of user interactions and behaviours.
• Lead the technical execution of A/B and multivariate testing (MVT), working with product and optimisation teams to implement and validate testing tags.
• Collaborate with a third-party digital agency to manage tagging updates and ensure ongoing alignment with broader business objectives.

About You:

You are someone who thrives in a hands-on, implementation-heavy role and takes pride in the quality and accuracy of your work.

Key Skills and Experience:

• Proven experience in a similar role, such as Tagging Implementation Specialist, Analytics Implementation Specialist, Web Developer, or Digital Analyst.
• Expert-level proficiency in Tag Management Systems like Google Tag Manager (GTM).
• Strong working knowledge of analytics tools, particularly Google Analytics (GA4), Firebase, or similar platforms.
• Hands-on experience implementing tracking for mobile apps is a strong advantage.
• Familiarity with web technologies like HTML, CSS, and JavaScript.
• Experience supporting A/B and multivariate testing using tools like Optimizely or similar.
• Ability to troubleshoot and resolve tagging issues quickly and effectively.
• Strong written and verbal communication skills, with the ability to explain technical concepts clearly to non-technical audiences.
• Experience working in a fast-paced environment, juggling multiple projects and priorities.
• Excellent stakeholder management skills, with the ability to collaborate effectively across diverse teams and organisational levels.

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