Implementation Analyst f

About the Role: Implementation Analyst

• Develop and manage a robust process for implementing and utilising tagging and data layer elements.
• Define data layer requirements and collaborate with developers to implement them effectively.
• Implement, debug, and troubleshoot analytics and marketing tags.
• Ensure data quality for robust and accurate business reporting and analysis.
• Establish and maintain tagging best practices.
• Communicate tracking requirements to both technical and non-technical stakeholders.
• Support the delivery of A/B and multivariate testing (MVT) to optimise landing pages and conversion funnels.
• Lead the end-to-end A/B testing process, from hypothesis creation to post-test analysis.
• Partner with digital product owners to align tagging and tracking solutions with business goals.
• Manage the relationship with a third-party digital agency.

We're looking for someone with:

• Experience as an Analytics Implementation Specialist, Digital Analyst, Web Analyst, or Web Developer.
• Expertise in Tag Management Systems, ideally Google Tag Manager.
• Proficiency with analytics tools such as Google Analytics (GA4), Firebase, or similar.
• Knowledge of web technologies like HTML, CSS, and JavaScript.
• Experience in mobile app tracking and measurement (an advantage).
• Hands-on experience with A/B testing tools (e.g., Optimizely).
• Excellent written and verbal communication skills to explain complex technical concepts clearly.
• A track record of working in a fast-paced, multi-brand environment.
• Strong stakeholder management skills across various organisational levels.

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