Marketing Coordinator

Marketing Coordinator
Contract: Permanent
Work pattern: Full time
Location: Hybrid - United Kingdom (multiple office locations: Cardiff, Belfast, Salford, Edinburgh, London)
Salary: £28,000 - £35,000 Plus Benefits

About Into Film
Into Film is the UK’s leading charity for film in education and the community. We provide screen industry careers information and advice, support young filmmakers, and bring the power of moving image storytelling into classroom teaching.

We also run the annual Into Film Festival which enables more than 400,000 pupils to visit the cinema for free, and the Into Film Awards - the UK’s leading showcase for young filmmaking talent.

The core Into Film programme is free for UK state schools, colleges and other youth settings, thanks to support from the BFI, awarding National Lottery good cause funding, and through other key funders including Cinema First and Northern Ireland Screen.

Role Summary
The Marketing Coordinator will lead marketing activity to reach and grow a teaching and youth audience for the Into Film programme. The Marketing Coordinator will manage the Marketing Officer’s work, ensuring that it is planned and delivered effectively to successfully promote our offer to educators.

Main Responsibilities:

• Support the Head of Marketing and Communications to develop and implement the Into Film marketing strategy to grow our audiences and deliver against KPIs.
• Lead Into Film marketing campaigns - planning, copywriting and coordinating across paid, organic and earned media, taking responsibility to meet Into Film’s KPIs across the Into Film offer.
• Support the Marketing Officer on email communications using our email service provider (Salesforce Marketing Cloud) by writing and building emails when required.
• Manage cross-platform paid digital activity, including Pay Per Click (PPC) and Search Engine Optimisation (SEO), ensuring that it is tracked, evaluated, and delivers an excellent ROI.
• Work with the Press and Editorial Manager to integrate PR and editorial activity with marketing plans to ensure a seamless journey is created for all paid, owned and earned activity.
• Support the creation of content for the Into Film website, as part of Into Film campaigns to meet the needs of our audiences.
• Support the Head of Marketing and Communications, to ensure that brand and style guidelines are updated, and that the organisation is trained and using our brand correctly.
• Implement, monitor and develop Into Film automated e-communications journeys through Salesforce Marketing Cloud to enhance marketing and user experiences for our audiences.
• Lead on evaluation of marketing campaigns, working with the Marketing Officer, including continually optimising conversion journeys across the Into Film offer.
• Generate communications activity that illustrates our impact across the education and film sector, including advocacy of our vision and mission.
• Ensure lead generation, acquisition, and ongoing management of Into Film contacts is GDPR compliant.
• Manage the budget for Into Film marketing activity and tools.

Minimum Requirements:

• Experience of managing cross-channel marketing and communications campaigns.
• An excellent working knowledge of digital marketing including paid, owned and earned media.
• Experience of managing marketing and communications agencies and/or freelancers, including briefing, budget setting, monitoring and reporting.
• Experience of managing budgets.
• An excellent understanding of data analysis and how data can be used to measure the success of marketing and communications activity, through analytics tools such as Google Analytics and CRM.
• Experience of using an Email Service Provider (particularly Salesforce Marketing Cloud) to build and send emails to segmented audiences from our CRM database.
• Knowledge of customer journey development and how to automate communications using Salesforce Marketing Cloud that motivate and reward user actions.
• Excellent working knowledge of CRM systems (particularly Salesforce) to build campaigns, user journeys and segmentation.
• Working knowledge of PPC and SEO to maximise our offer to our audiences.
• Experience of creating content (written and moving image) for an educator, public sector or arts audience.
• Experience of managing staff workload, ensuring deadlines are met and delivery performance is monitored.

Into Film Benefits:

• Annual Leave - 28 days (pro-rata), including 3 days to cover office closure between Christmas and New Year plus
• Pension - matched up to 5% of salary (Scottish Widows)
• Support for professional qualifications - money towards courses and/or study days, if relevant to role
• Interest-free non-essential study loans
• Interest-free bike/scooter/travelcard loan
• Career break - up to 4 weeks unpaid leave, after 2 years’ service (at your managers’ discretion)
• Employee Assistance Programme (EAP) - 24/7 confidential advice and guidance
• Flexible working - all applications considered, but any decision will be at the discretion of Into Film
• Enhanced parental leave
• Childcare vouchers
• Free eye test & contribution to glasses
• BenefitHub portal - all benefits to be accessed through a new online portal
• Long service holiday award - after 3 years at Into Film, staff will get one extra days’ holiday for each additional year worked, with the total entitlement capped at 35 days, i.e. on your 4th anniversary at Into Film you will get an extra days leave; on your 5th anniversary, your entitlement will go up by another day to 30 days.
• Simplyhealth - health insurance

Closing date: 8:00am, Monday 20th January 2025 GMT

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

All employees regularly working with children and member data are required to undertake and maintain enhanced DBS clearance (and/or Access NI check or Disclosure Scotland check, depending on working location), acquired at Into Film’s expense; employment is dependent upon this.

No agencies please.