Senior CRM Manager

Our client is looking for an experienced and strategic CRM Manager to join the global team, focusing on optimizing CRM strategies across B2C/B2B channels. This involves working with regional teams to ensure a consistent and seamless customer experience, enhancing customer engagement, driving revenue growth, and improving overall business performance.

Client Details

Our client is a well-established global business operating in the retail sector. They are committed to providing world-class services and solutions for the last 75 years, delivering the highest possible standards of technical precision across their premium quality product ranges.

Description

• Design and implement CRM strategies that align with global business objectives while considering regional differences for both B2C and B2B customer segments
• Define and monitor global customer journeys to optimise UX across various markets and touchpoints
• Manage, configure, and optimise the global CRM platform (e.g., Microsoft CRM Dynamics, Klaviyo) to ensure seamless integration with sales, marketing, and support functions
• Collaborate with regional IT teams to maintain data integrity, system security, and scalability
• Develop automation work-flows to streamline global processes, including email marketing, lead scoring, and customer segmentation.
• Analyse CRM data across regions to identify trends, customer behaviours, and opportunities for cross-selling and up-selling
• Generate detailed reports on global customer acquisition, retention, and satisfaction, providing actionable insights to senior management
• Use data insights to refine and improve global lead nurturing programs and campaign effectiveness
• Work closely with regional sales, marketing, customer service, and product development teams to align CRM strategies with global and local business goals
• Provide training and support to teams across different regions on CRM best practices, data entry, and reporting

Profile

• Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field
• Minimum of 5 years in managing CRM systems in both B2B and B2C environments, with experience in global or multi-region setups
• Proficiency in CRM platforms , data analytics tools, and marketing automation software
• Strong ability to analyse data and translate it into actionable insights
• Experience with SQL, Tableau, or similar tools is a plus
• Excellent written and verbal communication skills for effective interaction with global stakeholders
• Keen eye for detail, especially in data accuracy, reporting, and campaign tracking
• Ability to diagnose challenges in global CRM workflows and implement effective solutions

Job Offer

• A competitive basic salary
• Remote/Hybrid (including regular international travel)
• Pension Contribution
• Career progression opportunities
• A positive and professional working environment
• 20 Days Annual Leave