Senior CRM Executive - B2B

CRM Executive - B2B

Are you a CRM enthusiast with a knack for driving B2B marketing strategies? Join a forward-thinking company on its mission to revolutionise how the world works. With a period of dynamic growth and exciting strategic developments, this is your chance to take your career to the next level.

The Role
We’re looking for a CRM Executive to join a leading SaaS organisation and elevate their B2B marketing initiatives. In this role, you’ll be at the forefront of CRM strategy execution, ensuring seamless customer journey management and maximizing sales potential. You’ll work closely with sales and marketing teams to optimise campaigns, implement automation, and analyse performance metrics.

This is a hybrid role where you’ll be required in the offices 2-3 days a week, with the remainder working from home.

Key Responsibilities of a CRM Executive – B2B

• Develop and execute B2B CRM strategies, enhancing demand generation and pipeline growth.
• Manage segmentation, targeting, and personalisation for lead nurturing and conversion.
• Optimize email deliverability, list health, and engagement metrics.
• Design automated workflows, including lead scoring and drip campaigns.
• Align CRM initiatives with business goals, focusing on customer journey mapping and sales processes.
• Analyse campaign performance using data-driven insights to refine strategies.
• Collaborate on integrating CRM tools with marketing platforms to ensure unified processes.

Essential Experience:

• Proven experience in a senior CRM role with B2B marketing expertise.
• Familiarity with CRM tools like Microsoft Dynamics Marketing (a plus).
• Proficiency in managing bulk email campaigns and automation.
• Strong analytical skills for interpreting data and optimizing performance.
• Collaborative mindset with sales alignment experience.
• Familiarity with A/B testing and customer analytics.

In return, you’ll be rewarded with a salary of between £35,000 and £45,000 plus generous benefits.
Join a team committed to diversity and innovation. If you’re passionate about CRM and looking to make an impact, apply now!
Ready to redefine B2B marketing strategies? Click here to apply.

If you are interested please apply ASAP. The People Network is an employment agency and will respond to all applicants within three - five working days. If you do not hear within these timescales please feel free to get in touch.