Product Marketing Manager

Product Marketing Manager

Location: London, UK
Length: Start Date 20/01/2025 – End Date 19/03/2026
Rate: £246.16 - £375.84 per day (Inside IR35)
Hours: 40 hours

Job Summary
Product Marketing Manager lead for video Advertising in Europe. The primary focus is leading top-tiered brand integrations to support the EU PVa sponsorships program. The role develops strategy used to drive product adoption, leads the organization through the product life cycle, manages multiple projects and prioritizes them, and drives alignment across multiple leaders and stakeholders.

Key Job Responsibilities:

• Shape the strategy for the our client's video Ads sponsorship program in the EU, partnering with global video Ads sponsorship leaders, as well as the Advertising strategy and sales teams
• Develop scalable workflows and approval processes for sourcing titles and title bundles for sponsorships, and developing marketing materials to support sponsorship Go To Market activities, collaborating with relevant video and our clients MGM studios teams
• Drive creative thinking and innovation in the video sponsorship offer, including supporting and influencing broader creative innovation and product marketing strategy across the EU video Ads product marketing team
• Collaborate with the sales team to develop effective sales enablement tools and training materials to support the sales process and drive revenue growth
• Conduct competitive benchmarking and analysis to identify market trends, strengths, weaknesses, and opportunities, providing valuable insights to shape marketing strategy
• Identify insights from internal and external market research to refine the EU sponsorships offer, influence the global product roadmap, and optimize the content, product, and packaging offer to ensure market fit
• Analyse marketing metrics and KPIs to measure the effectiveness of the sponsorship program and make data-driven recommendations for optimization
• Stay up-to-date on industry trends, and emerging technologies

• Professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing, and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

• Experience with creating GTM initiatives at scale
• Experience guiding creative input, development, and execution from concept to completion