Head of Performance Marketing

Lead the development and execution of SEO and PPC strategies across a portfolio of brands, optimising search engine visibility and driving growth. Manage budgets, collaborate with internal teams and external partners, and ensure data-driven decision-making to achieve business objectives.

Client Details

A leading automotive retailer in the United Kingdom, established in 2006, currently consolidating its three main retail brands into a single network of over 190 outlets.

Description

• Develop and execute a combined search strategy across the group.
• Set performance targets and ensure campaigns are delivered within budget.
• Maximize team performance to support business objectives.
• Collaborate with agency partners to deliver sector-leading performance.
• Work with the Web Platform Board and Tech team to achieve goals.
• Manage budgets across multiple websites for optimal efficiency.
• Ensure data collection mechanisms are in place for reporting and insights.
• Use data to interpret consumer search trends and inform business decisions
• Measure performance against KPIs and lead SEO audit actions.
• Conduct research on product categories to inform search strategies.
• Monitor and analyze search performance and competitor activity.
• Collaborate with peers and stakeholders across strategy and performance.
• Work with the Data team to gain insights from customer channel attribution.
• Develop relationships and collaborate with stakeholders across the business.
• Upskill development and marketing teams on SEO best practices.
• Share knowledge regularly as part of learning sessions.
• Keep colleagues updated on the latest developments in SEO and PPC.

Profile

• Extensive experience in search and leadership skills.
• Proven track record in creating, managing, and executing SEO and PPC campaigns.
• Strong technical SEO experience, including website architecture and page speed optimization.
• Excellent communication skills for conveying complex messages clearly.
• Ability to interpret data and generate meaningful insights.
• Experience in a fast-paced environment managing multiple projects.
• Demonstrable experience driving innovation in digital channels.
• Ability to adapt best practices from various industries.

Job Offer

• 25 days holiday rising with length of service, plus bank holidays.
• Access to an online rewards platform with cash back and discounts.
• Preferential service rates and colleague purchase scheme.
• Share incentive scheme and pension.
• Enhanced maternity and paternity benefits.
• Ongoing training opportunities for career development and progression.