Head of Performance Marketing

Newly created Head of Performance Marketing role with global retail business

This Head of Performance Marketing will oversee the development and implementation of industry-leading paid media strategies ensuring excellence in strategy, measurement, and KPI lead performance across key platforms such as Google, Meta, Snapchat, TikTok, and Bing.

Experience managing large teams in a fast paced challenging environment is essential.

Responsibility:

• Provide strategic direction for the Paid Media Team.
• Comprehensive financial oversight of all Paid Media activities, including performance forecasting, budget allocation, profitability management and supplier invoices.
• Own relationships with external suppliers such as Google, Bing, Meta, Snap, TikTok etc. from a strategic & project point of view.
• Develop and implement both short-term and long-term testing roadmaps, executing strategies to expand paid media activities in alignment with business KPI targets.
• Responsible for ensuring all paid media activations are delivered and maintained to industry gold standard.
• Keep up to date with latest industry trends and drive innovation through alpha and beta testing across key suppliers.
• Establish Paid Media "Best Practices" that recognise the unique position of each division, incorporating a consistent approach while allowing flexibility to meet the specific needs of each division.
• Develop the team and their progression through innovative training structures and PDP frameworks to be used across the teams.
• Work closely with trade teams to hit weekly and yearly performance targets.
• Provide online demand insights to internal stakeholders to inform key marketing decisions.
• Manage the relationship between the paid media team and key internal and external stakeholders.
• Attribution – Understanding the position of Paid Media in relation to the overall customer journey.
• Work with data scientists to understand performance trends and deliver best in class test and learn approach across key activations.
• Supporting omni-channel marketing approach.

Experience:

• 5+ year paid media ecommerce experience, working in a senior digital role.
• Experience activating and managing teams across all aspects of paid activity inc. Paid Search, Paid Social, Video, Re-Targeting & Digital Display
• Team management and development experience.
• Experience using web analytics tools such as Google Analytics
• Adopt a professional, self-driven approach, identifying opportunities for improvement within Paid Media to advance strategies and manage multiple projects effectively.
• Inspire paid team performance through strong leadership skills and example setting.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.