Head of Marketing, Membership and Sales

Hays Marketing is proud to be working in partnership with a Membership organisation based in Bedfordshire who, due to a recent restructure of their marketing team, they now have a new exciting opportunity for a Head of Marketing, Membership & Sales to join their team.

Reporting to the CEO, the new Head of Marketing, Membership & Sales, your role will be to develop and implement a comprehensive commercial strategy.to drive substantial revenue growth and market expansion. You will identify and capitalise on new commercial opportunities, including product/service development and strategic partnerships.

Key responsibilities include:

• Revenue Generation & Business Development:
  Set and achieve ambitious revenue targets, develop strategies to penetrate new markets, and cultivate high-value partnerships.
• Marketing & Brand Commercialisation:
  Oversee marketing campaigns, evolve the brand, and utilise data-driven insights to optimise performance.
• Sales Optimisation:
  Implement a high-performance sales culture, develop sales strategies, and analyse sales data to maximise outcomes.
• Commercial Digital Transformation:
  Spearhead digital commercialisation, optimise digital channels, and enhance member retention.
• Financial Management & Analytics:
  Manage the commercial budget, monitor OKRs, and provide performance reports to senior management.
• Team Leadership:
  Build and lead a high-performing team, foster a culture of innovation and accountability, and ensure seamless integration between functions.

The ideal candidate will need to be able to demonstrate the following:

• Proven track record of leading a team through change and transformation
• Proven track record in senior commercial roles with a focus on revenue generation and market expansion.
• Extensive experience in developing and executing commercial strategies.
• Strong background in commercial analytics, financial management, and data-driven decision-making.
• Excellent leadership skills and the ability to drive high-performing teams to achieve their targets.
• Strategic thinker with exceptional business acumen and problem-solving abilities.
• Superb negotiation and stakeholder management skills.
• Bachelor's degree in Business, Marketing, or related field; MBA is highly preferred.

In return, they are offering the following benefits package:

• Competitive salary and commission commensurate with the commercial impact of the role
• Performance-Based Incentives: Rewarding your success and contributions.
• 25 days annual leave plus bank holidays
• Health insurance
• Pension scheme
• Hybrid working options 2 days in the office 3 days from home

If you are a strategic thinker with a passion for driving revenue growth and market expansion and have a proven track record in transforming organisations to enhance their commercial performance, then we would like to hear from you!
Closing date for all applications will be on the 31st December 2024
Interviews will take place w/c 6th January 2025 and there will be a two-stage interview process.
The first interview will be face to face and will include a task and presentation.

For more information about the role and organisation, please contact me for an informal discussion on .

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