CRM Executive

CRM EXECUTIVE
CREWE (HYBRID WORKING)
Up to £33,000 + Excellent benefits + Progression + Fast Growing Business

THE OPPORTUNITY:
We're proud to be exclusively supporting a rapidly expanding business based in Crewe who are looking for an experienced CRM Executive to join their team. Working on their Salesforce CRM, you'll initially work closely with the Head of Marketing and CRM Consultant to develop the CRM strategy, workflows and data segmentation practices to maximise lead conversion and campaign engagement.
If you are an experienced CRM Executive, CRM Assistant, Marketing Executive or Email Marketing Executive with some knowledge of Salesforce and are looking for a business where you can further your career this opportunity is not to be missed!

THE CRM EXECUTIVE ROLE:

• Creating, scheduling and executing targeted email campaigns to drive engagement and acquisition of customers
• Analysing data in the CRM to identify opportunities for automated workflows, personalised marketing and generally improved lead nurturing
• Working closely with the Sales and Marketing team to align CRM activity with other business objectives such as product launches
• Maintaining processes and best practices around data health and integrity, striving for constant improvement in this area
• Ensuring proper segmentation and appropriate automation is used as widely as possible
• Developing reporting and dashboards on Salesforce to monitor performance of campaigns and provide actionable insights

THE PERSON

• Experience in a CRM Executive, CRM Assistant, Campaign Manager Executive, Email Marketing Executive or similar role
• A basic knowledge of Salesforce
• Confident to manage, manipulate and segment data
• Familiar with setting up and maintaining automated workflows and journeys
• Experience reporting using Excel and Google Analytics
• An excellent communicator who is able to build effective relationships internally and externally

TO APPLY:
Please send your CV for the CRM Executive via the advertisement for immediate consideration.

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