CRM Campaign Specialist

CRM Campaign Specialist
Location: Hybrid working, Central London offices, 10 days in every month.
Salary: £40,000 - £50,000 plus 10% bonus, pension, healthcare, life assurance, etc.

The role you’ll be taking on is a specialist role which will bias towards CRM campaign planning and campaign management, including the execution of multi-channel marketing strategies and tactics for driving customer relationships with the goal of achieving customer value growth and engagement.

The emphasis will be on CRM strategies, working on the management of campaign briefs and leading on the process towards getting campaigns up and out the door.

The primary channels are all digital, with email marketing being lead, followed by onsite, in-app messaging and SMS.

Data will feature highly in your day-to-day – From informing campaign strategies, looking at target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation within the campaigns themselves through to opportunities for dynamic content.

You’ll be handling the campaign calendar and the process side of campaign management. Coming up with the ideas, pulling everything together. Getting the assets in line, approving proofs, quality assurance, oversight of creative and going through the quality control process, especially since a lot of communications have a regulatory oversight to them. So they need to be on point, all of the time, which means a strong emphasis on attention to detail.

This isn’t just a production line remit though. There’s a strong emphasis on having a voice. Considering the comms journey and plan. Appreciating whether what’s being proposed will achieve the desired business outcome.

If you spot a different way, or come up with an idea which could lead to a better, more effective outcome. You’ll be encouraged to test that theory and see whether the CRM journey you’re proposing could deliver a better outcome.

Ultimately the team’s ambition is to deliver a truly world-class CxM capability, and this means giving everyone the ability to influence. Test ideas. Try different things.

About the company

They’re a consumer champion brand and a digital economy darling. A brand that’s been around for quite some time and are a household name, whose brand is will be known and recognised by pretty much everyone!

A mission driven organisation who are highly creative and commercially sharp. The last couple of years have seen the business realise significant commercial success, culminating in consistent over-performance of commercial goals and objectives which have put the company in a very strong position going forwards.

Their offices are located in Central London, close to Shoreditch and within easy reach of a number of tube stations.

It’s a hybrid working environment, typically 2 days in office a week. The option is there to do more if you like, and their office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by like-minded people who enjoy spending time with each other (not just there because a of company policy).

There’s also a free breakfast to be had for every day you opt to go in, and we’re not just talking about free fruit… it’s whatever you want off the menu.

Experience Needed

• Must have a solid background within a consumer CRM environment
• Good understanding CRM comms planning and CRM strategies, including journey planning
• Good project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Have a solid understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications
• Knowledge of martech tools for personalisation at scale such as Movable Ink, Jacquard, Einstein, etc.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree

Head of Recruitment, Data & CRM

Blue Pelican