Senior Product Marketing Manager

Job Title: Senior Product Marketing Manager

Job type: Temporary (Maternity Cover)

Estimated duration: 14 months

Start date: 06/01/2025

Location: London (Hybrid)

Working hours: 40 hrs/week

Pay Rate: £246.16 - £375.84

Job Summary:

My client, who is a world-renowned giant is looking for a Senior Product Marketing Manager. The ideal candidate can think strategically and execute to a high standard, has strong written and verbal communication skills, and is excited to experiment and learn in a data driven environment, using customer data and insight to shape marketing strategies and execution. You work with minimal direction and move quickly while delivering high-quality outputs.

Key job responsibilities:

• Develop messaging and marketing plans
• Build out a roadmap of B2B marketing activations
• Identify insights from internal and external market research to refine B2B marketing strategies, influence the product roadmap, and optimize its positioning to ensure proper market fit
• Conduct competitive benchmarking and analysis to identify market trends, strengths, weaknesses, and opportunities, providing valuable insights to shape marketing strategy.
• Develop scalable workflows and approval processes for sourcing and developing marketing materials to support B2B advertising initiatives, collaborating with the relevant internal teams
• Collaborate with the sales team to develop effective sales enablement tools and training materials to support the sales process and drive revenue growth.
• Analyse marketing metrics and KPIs to measure the effectiveness of marketing initiatives and make data-driven recommendations for optimization.
• Stay up to date on industry trends, and emerging technologies.

Basic qualifications:

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to measure impact and determine improvements
• Experience in marketing or marketing research
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.

Preferred qualifications:

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience with video advertising solutions is preferred.