Digital Marketing Executive

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Digital Marketing Executive

Maidstone

Post Date, 25/11/2024

Salary: 28000-30000 per annum

Permanent

Are you a passionate Digital Marketing Executive (preferably within ecommerce), buzzing with confidence and experience? Are you excited about new adventures in a fast-growing, dynamic company? If so, this role is for you!

My client is looking for someone experienced in implementing SEO strategies, enhancing user experience, and improving site speed.

Day-to-day of the role:

  • Create and update search, shopping, and display ad campaigns on various ad platforms to bring in traffic and increase conversion, whilst maintaining positive ROAS.

  • Monitor and evaluate the effectiveness of all online marketing activity consistently.

  • Provide accurate reporting of performance and analytics on a weekly basis, offering opportunities and recommendations going forward.

  • Monitor individual site monthly targets in line with the budgeted spend.

  • Launch and manage email marketing campaigns tailored to various customer segments.

  • Improve the site’s organic ranking for its target keywords by monitoring lead source of traffic.

  • Integrate new technology and tools into our marketing process in collaboration with the marketing team.

  • Liaise with external developers via Trello to get work actioned on our websites.

  • Manage the backend of Magento/Wordpress, ensuring everything is running smoothly.

  • Update and maintain our product data feeds.

  • Write basic HTML code to create tables, insert alt text, or create buttons.

Required Skills & Qualifications:

  • Experience with Magento and Wordpress.

  • Proficient in Excel / Google Sheets for analysing trends in search data.

  • Highly numerate with the ability to easily interpret data for analysis of marketing campaigns.

  • Understanding of the core KPI’s for different online marketing channels.

  • Knowledge of Google Analytics, Google Data Studios, or other data-recording tools (such as Moz).

  • Proven track record in feed optimisation, re-targeting lists, call tracking, and A/B testing.

  • Demonstrated success in SEO and email marketing campaigns (using tools such as Klaviyo, Bronto, dotdigital).

Benefits:

  • Competitive salary and growth opportunities.

  • Dynamic and creative work environment.

  • Opportunity to work with a collaborative and highly motivated team.

Apply now for immediate consideration!

Job Responsibility
Contract Details
  • Contract Type: Permanent
  • Salary Type: per annum
  • Total Applications: 25
  • Last Date: 17/01/2025
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