Digital Marketing Specialist

Hybrid working

This newly created position is a fantastic opportunity for an experienced Digital Marketing Specialist to join my clients in house marketing team.

The ideal candidate will be passionate about customer-centric communications, with hands-on experience in CRM and email marketing. You’ll have a keen eye for detail and the ability to create personalised campaigns that resonate with our B2B audiences. You’ll thrive in a fast-paced, collaborative environment and bring a creative mindset to enhance engagement, while also being data-savvy to continually test and optimise for the best results.

Job Overview

As a Marketing Specialist / Executive, you will be responsible for developing, implementing, and optimising marketing campaigns across multiple channels, with a strong focus working with our CRM to deliver marketing actions - sending out campaigns and preparing marketing reports using data analysis tools, LinkedIn, and editorial content. You will craft engaging copy for a variety of marketing materials, including trade press releases, articles, editorials, and social media posts, while working closely with our teams to align all efforts with our brand strategy and business goals.

Key Responsibilities

• CRM Marketing Campaigns:

Develop, execute, and manage B2B email marketing campaigns using our CRM system

Optimise campaigns based on performance analytics and data insights.

Create and maintain landing pages, forms, and workflows to drive lead generation.

Work closely with colleagues to gather marketing content and share ideas.

Make full use of CRM to engage new and existing customers

• LinkedIn Marketing:

Plan, create, and manage LinkedIn content strategy to increase brand visibility and engagement.

Develop and execute LinkedIn campaigns, and focus on LinkedIn profile

Monitor LinkedIn analytics to measure campaign effectiveness and optimise accordingly.

• Copywriting:

Write and edit compelling copy for various marketing materials, including product descriptions, blogs, email campaigns, sales events, trade shows, website content, and social media posts.

Ensure all content is aligned with brand voice and tone, and SEO best practices.

Collaborate with design team to create visually engaging content.

• Stakeholder Management & Communication:

Maintaining good relationships with relevant teams and relevant stakeholders.

Working collaboratively, you support with gathering product information for stakeholder requests.

• Organisation

Good organisational skills, with the ability to manage campaigns throughout an annual lifecycle, time management and prioritisation skills.

Experience & Skills Required

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Several years of experience in marketing, copywriting, or content creation roles.
• Proficiency and confident in using CRM for email marketing, lead generation, and analytics.
• Experience managing and growing a professional LinkedIn presence.
• Excellent writing, editing, and proofreading skills with a strong portfolio of marketing copy.
• Familiarity with trade press and editorial processes.
• Strong analytical skills and experience with data-driven marketing strategies.
• B2B experience preferred