Campaign Marketing Executive

Job Title: Campaign Marketing Executive

Reporting to: Marketing Ops & Campaign Lead

Location: Hybrid or Remote (depending on location)

Working hours: 8:30 am - 5 pm

Salary: Competitive

The Citation Group is on the hunt for a Campaign Marketing Executive to help propel our newly formed Operations & Campaigns Marketing Team. This position is ideal for someone with some experience in email marketing and CRM management, who wants to join a Group Marketing team that puts data, insights and creative content front and centre. We may be B2B, but we’re not boring!

This is truly a role as diverse as you! We’d love to meet people who are just as confident finding great topical hooks for email campaigns and designing automated email workflows as they are diving into data and number crunching to show ROI through in-depth reporting.

The Citation Group is a great place to work because of the people we employ. Fun, professional and supportive, we want likeminded individuals who love to love their job. So, if our culture sounds like a good fit for you and you want to be part of our success story, then send us your details.

So, what will you be doing?

• Supporting the Marketing Ops & Campaign Lead with the development and implementation of all acquisition marketing campaigns, working within HubSpot

• Designing automated email workflows to take prospects on a content-rich acquisition journey

• Immerse in and interrogate data to test and challenge campaign approaches on an ongoing basis

• Segment prospect data and tailor both campaign approach and messaging accordingly

• In-depth reporting on campaign performance, proposing changes and tweaks based on performance

• Keep a close eye on topical news hooks and industry headlines to keep our comms as topical as possible

• Working collaboratively alongside and as part of a team with some content writing responsibilities - email copy, subject lines, social posts

The person:

• Be passionate about marketing and customers

• Analytical and data-driven - able to identify opportunities for campaign improvements

• Ability to work in a fast-paced environment while managing multiple tasks

• Attention to detail and able to work independently and proactively

• Desirable: Experience working with CRM/HubSpot

• Desirable: Experience working on different marketing automation platforms

• Desirable: Experience with B2B email marketing

• Desirable: Experience with HTML email marketing

Why choose us?

Working for Citation you will have access to 25 days holiday plus your birthday off work, childcare vouchers, gym membership discounts, healthcare cash plan, the opportunity to purchase extra leave, pension contributions and more.

Hit Apply now to forward your CV.