Head of Community and Offline Marketing

Want to work in an agile and entrepreneurial business based in Birmingham City Centre?

Within an educational and apprenticeship organisation that helps develop young people’s skills?

In a Community-building role focussed on events and content?

Our client is looking for a Head of Community & Offline Marketing - an individual with expertise in building networks, fostering alumni engagement, and developing a strong community presence to drive impactful marketing and storytelling.

This leader will be responsible for crafting a vibrant community network, engaging stakeholders across levels, and directing marketing initiatives that elevate our client’s content generation and customer engagement to world-class standards.

This role will blend strategic influence with tactical execution, guiding C-Suite and internal teams to implement innovative storytelling and data-driven campaigns.

The ideal candidate will demonstrate commercial savvy and interpersonal skills to educate and persuade senior leaders while owning and expanding our client’s community impact.

Key Responsibilities

• Alumni & Community Network Development: Design and lead initiatives to cultivate and expand an alumni network, establishing our client as a community-driven organisation. Build and manage relationships with alumni, industry leaders, and partners to create a robust community framework.
• Strategic Engagement: Collaborate with cross-functional teams to embed community initiatives into marketing, including alumni events, offline campaigns, and educational content that drives B2B engagement.
• Content & Storytelling Leadership: Develop and oversee compelling storytelling strategies, capturing candidate journeys and success stories to support brand-building and customer engagement. Work with content creators to produce materials that resonate with a diverse audience.
• C-Suite Advisory and Persuasion: Act as a strategic partner to the executive team, presenting data-backed recommendations that influence decision-making and support community-oriented objectives.
• Offline and Event Marketing: Lead the creation and execution of offline marketing campaigns that align with our client’s mission and growth targets. Drive community engagement through events, workshops, and targeted outreach programs.
• Metric Analysis and Reporting: Regularly report on campaign performance, community engagement metrics, and lead generation. Continuously refine strategies to improve engagement and optimise ROI.
• Budget & Partnership Oversight: Manage budgets for offline and community marketing initiatives, ensuring alignment with corporate goals. Seek and secure strategic partnerships with educational institutions, industry groups, and not-for-profits to enhance community reach.

Team Management

· Lead, mentor, and develop a team of Community Managers and Coordinators, fostering a culture of excellence and continuous improvement.

· Oversee recruitment, training, and professional development of community team members to ensure a high-performing and adaptable workforce.

· Set performance standards, establish KPIs, and conduct regular assessments to drive accountability and results within the team.

Qualifications

• Experience: Minimum of 5 years in community-building, marketing, or a related field, ideally within the education, content creation, or apprenticeship sector.
• Proven Success: Demonstrated expertise in developing alumni networks, managing impactful marketing campaigns, and creating engaging customer experiences with a strong focus on community impact.
• Communication Skills: Exceptional communication and interpersonal skills, with a solid ability to effectively engage audiences and influence senior stakeholders.

Desired Skills and Attributes

• Strategic Networking: Skilled at building and nurturing large-scale networks and engaging with people at all levels.
• Customer-centric mindset: Strong orientation towards understanding and meeting the needs of B2B customers and candidates.
• Analytical & ROI-Focused: Results-driven, able to interpret and act on complex data to drive measurable outcomes.
• Influential Leadership: Confident in advising and supporting C-Suite members with actionable insights and strategies.
• Creative Storyteller: A knack for creating relatable and memorable narratives that showcase candidate success and brand strengths.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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