Digital Marketing Executive

Digital Marketing ExecutiveOverview

We are seeking a creative and data-driven Digital Marketing Executive (Paid Search). As a key player in our clients' online marketing efforts, you will work closely with the Marketing Manager to develop and execute digital strategiesthat enhance their online presence, drive brand engagement, and generate leads. This role is ideal for someone who is passionate about digital trends and thrives in a fast-paced environment.

A key focus of this role is paid search and our client is looking for someone who can demonstrate detailed knowledge in this area.

Benefits

• Up to £30,000 p.a. plus annual profit related bonus.
• Hybrid working - Monday and Friday work from home.
• 37.5 hours per week
• 25 days holiday plus bank holiday (increases with service)
• Group Life Assurance
• Company paid dental, health and optical schemes
• Opportunities for career growth and development
• Dynamic and innovative work environment

Responsibilities

• Implement digital marketing campaigns across various channels, including paid search, paid social media, and display advertising.
• Manage and optimise PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn.
• Develop and schedule content across social media channels to grow audience engagement and reach.
• Support the SEO manager with day-to-day activities including conducting keyword research and implementing on-page and off-page SEO techniques.
• Monitor digital campaign performance using Google Analytics and other tools, providing regular reports on KPIs, insights, and recommendations for improvement.
• Create and manage email marketing campaigns, including newsletters, product launches, and promotional offers.
• Conduct research on market trends, target audience preferences, and competitor activities to stay current and competitive.

Qualifications

• Degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing.
• Experience of paid social media.
• Understanding of SEO, SEM, PPC, and content marketing.
• Experience with Google Analytics and Google Ads.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and basic understanding of HTML/CSS is a plus.
• Excellent written and verbal communication skills.

Day-to-day

• Collaborate with the Marketing Manager to develop and execute digital strategies.
• Monitor and optimize PPC campaigns on various platforms.
• Develop and schedule engaging content across social media channels.
• Support the SEO manager with day-to-day activities.
• Monitor digital campaign performance using Google Analytics and other tools.
• Create and manage email marketing campaigns.
• Conduct research on market trends and competitor activities.

If you are a creative and data-driven individual with a passion for digital marketing, we would love to hear from you. Join our team and be part of our innovative and dynamic work environment. Apply now!