Digital Marketing Executive

Job Title: Digital Marketing Executive
Location: York, UK
Salary: £26,000 - £29,000

Are you a driven and results-oriented Digital Marketing Executive with a passion for paid ads, lead generation, and all things digital? We have an exciting opportunity for you to join a dynamic team based in York!

About the Role:
As a Digital Marketing Executive, you will play a pivotal role in executing and optimizing our digital marketing campaigns across various channels. Lead generation is a key focus, and you'll be working with paid search (PPC), SEO, email marketing, and social media to drive high-quality traffic and conversions. Your experience in data analysis will be crucial in optimizing campaigns and uncovering new opportunities for growth.

Key Responsibilities:

• PPC Campaign Management: Create, manage, and optimize paid search campaigns across Google Ads and other platforms. Ensure lead generation goals are met while driving high ROI.
• Lead Generation: Develop strategies to capture and nurture leads through effective targeting, landing page optimization, and retargeting.
• SEO: Understand and implement SEO best practices, including keyword research, content optimization, and on-page SEO to improve organic search rankings.
• Email Marketing: Design and execute email marketing campaigns, from audience segmentation to performance analysis, to drive engagement and conversions.
• Social Media Management: Oversee the company's social media presence, including content creation, scheduling, and engagement to boost brand visibility and lead generation.
• Data Analysis: Analyze digital marketing campaign performance using Google Analytics and other data tools. Track KPIs and metrics to optimize strategies and identify new opportunities for growth.

Required Skills & Experience:

• PPC Experience: Minimum 2 years of hands-on experience managing paid search campaigns, particularly focused on lead generation.
• SEO Knowledge: A solid understanding of SEO principles, keyword research, and content optimization to drive organic traffic.
• Email Marketing & Social Media: Proven ability to plan, execute, and measure email campaigns and manage social media accounts to achieve marketing goals.
• Analytical Skills: Strong data analysis abilities and experience with tools such as Google Analytics to track, report, and optimize digital campaigns.
• Creativity & Problem-Solving: Ability to think strategically, develop innovative ideas, and implement solutions to optimize performance.

Desirable Attributes:

Highly organized with a keen eye for detail.
Strong communication skills and the ability to collaborate effectively with internal teams and external agencies.
Proactive, self-motivated, and results-driven approach.

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.