CRM Officer

RM Officer

London/Hybrid: 1 day a week in the office

Salary: £35,000-£45,000

A well-established membership organisation with a specialism within the Healthcare/Medical sector, are currently seeking a CRM Officer to join the team.

Working within a fast-paced, collaborative working environment, the incumbent will be responsible for assisting with the development of the CRM platform, including implementing the CRM road map to support commercial activity.

This role will focus on CRM development for teams who interact with customers and members, such as the Business development and Marketing teams. This role will work towards better lead generation, automated campaigns, segmentation and creating a single customer view.

This role will not only be pivotal in improving the current CRM HubSpot platform (short term), but also play a part in on-boarding and configuring a replacement Dynamics 365 CRM.

Key Duties:

• Collaborate with the CRM Operations Manager to enhance the current CRM platform and support plans for its replacement.
• Work closely with stakeholders to understand their member engagement processes and transition them to the CRM system
• Improve lead gen and data capture processes to feed into CRM
• Regularly check and maintain the integrity and accuracy of CRM data
• Analysing CRM data to provide actionable insight to commercial departments

Key Requirements:

• 2-3 years+ CRM development experience within a B2B enviornment, experience with lead generation, automated campaigns and segmentation
• Experience of one of the major CRM providers such as MS Dynamics / Salesforce / HubSpot
• Experience in insight, someone good with data would be highly advantageous
• Experience of supporting business development teams to deliver their sales strategy