Birmingham
Post Date, 11/10/2024
Salary: 45000-55000 per annum
About Our Client
Our client is an innovative and rapidly growing EdTech company dedicated to breaking down language barriers and unlocking the potential of learners everywhere. Their mission drives them to create impactful products that facilitate educational access for all. Our client’s marketing team is a vital component of their growth strategy, focused on delivering valuable interactions that help them reach their targets and reduce customer churn and are recruiting for a Performance Marketing Manager.
Would you like to join their team?
Our client is seeking a technically skilled and creative Performance Marketing Manager to play a pivotal role in optimizing marketing efforts and driving results. If you have a passion for performance marketing and a desire to be effective in the EdTech space, we would love to hear from you!
Responsibilities
Skills and experience required:
Advanced knowledge of advertising platforms, including Google Ads, Microsoft Bing Ads, Facebook Business Manager, LinkedIn Campaign Manager and YouTube Advertising
GoogleAnalytics 4, UTM Parameters for tracking campaign performance
CRM marketing and automation, Reporting and data analysis, copywriting, conversion rate optimisation and the ability to technically brief and manage an external digital marketing agency
Must be proficient with:
Google Tag Manager, including containers, tags, triggers, variable and data layers
Working with marketing attribution models
Other marketing tracking mechanisms such as pixels and tags
GDPR and cookies and email marketing
Would also be advantageous to have:
HTML, CSS, Javascript
Hotjar
Power BI
Salesforce, Pardot (Salesforce Account Engagement)
Why Join our client?
You will be part of an innovative team that is passionate about making a difference in education. They offer competitive compensation, flexible working arrangements, and opportunities for professional growth. If you are ready to take your marketing career to the next level and help our client empower learners worldwide, apply today!
You will be contacted on your provided email address.
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