Digital Insight Analyst

Freelance Web Data Analyst - 2-Month Contract
Hybrid | 3 Days/Week in London Office
Start: May 2025

We're working with a fast-paced, creatively driven marketing agency in London on the hunt for a Web Data Analyst to join them on a 2-month freelance contract, kicking off in May. This is a hands-on role for someone who lives and breathes web data and thrives in a hybrid environment (3 days/week in their London office).

• Dive into GA4 to uncover user behaviour and web performance trends

• Use Python (including for A/B testing) to manipulate and analyse large data sets

• Evaluate channel performance across paid, organic, and offline marketing efforts

• Combine online and offline analytics to deliver clear, actionable insights

• Inspect and interpret website code to understand data layers and tracking

• Work closely with marketers and developers to improve tracking accuracy and campaign ROI

• Proven experience with GA4 in a commercial/agency setting

• Strong Python skills (incl. stats libraries and A/B testing frameworks)

• Confidence reviewing and advising on website tagging and tracking

• Understanding of marketing funnels, channel attribution, and customer journeys

• Great market knowledge and commercial awareness across digital channels

• Ability to turn complex data into easy-to-understand stories and recommendations