Customer Marketing Manager

Position: Demand Generation Manager

Contract: Permanent

Location: Remote/Hybrid

Are you a strategic marketer with a passion for driving growth? Do you excel at creating demand and building pipelines? If so, this role is for you. Join a fast-moving team specialising in innovative B2B solutions, where you'll lead demand generation initiatives and make a tangible impact on business growth.

What You'll Do

As the Demand Generation Manager, you'll be responsible for designing and executing marketing programmes that deliver high-quality leads and drive pipeline growth. Your key responsibilities will include:

• Developing and delivering multi-channel demand generation campaigns to drive marketing-qualified leads (MQLs) and increase sales opportunities.

• Collaborating with sales, content, product marketing, and digital teams to align marketing efforts with revenue goals.

• Optimising lead nurturing programmes and account-based marketing (ABM) strategies to accelerate the buyer's journey.

• Partnering with sales teams to ensure alignment on lead quality, pipeline generation, and conversion strategies.

• Analysing data to identify trends, optimise campaigns, and provide actionable insights to improve marketing performance.

• Managing reporting needs, interpreting large-scale data sets, and using advanced tools like Salesforce (SFDC), PowerBI, Adobe Analytics, and Snowflake.

• Overseeing multiple marketing programmes, ensuring timely delivery and alignment with business objectives.

• Identifying new opportunities for growth and continuously refining strategies for maximum impact.

Requirements

• 7-8 years of experience in B2B demand generation, marketing, or a related field.

• Proven track record of executing successful lead generation campaigns that drive revenue.

• Expertise in Salesforce (SFDC) and marketing automation platforms (e.g., Marketo, HubSpot, Pardot).

• Strong analytical skills with a data-driven approach to decision-making and campaign optimisation.

• Excellent communication and stakeholder management skills.

• Ability to work independently, take ownership, and drive projects from concept to completion.

• Experience with account-based marketing (ABM), digital marketing, and paid media strategies is a plus.