Senior Digital Marketing Manager

Digital Marketing Manager – B2B Lead Generation
Location: Greater Manchester (Hybrid)
Salary: £52,000–£60,000

Calling all results-driven Digital Marketing professionals with a knack for B2B lead generation?

About the Role

We are seeking an experienced Digital Marketing Manager to join our team and drive our B2B lead generation efforts. This is a fantastic opportunity to take ownership of our digital marketing strategy, utilising your expertise to generate high-quality leads that fuel our growth.

As the Digital Marketing Manager, you will work closely with our sales and product teams to create and execute data-driven campaigns that resonate with our target audience. You'll have the freedom to innovate, test new ideas, and optimise performance across a range of digital channels.

• Develop and implement a comprehensive B2B digital marketing strategy focused on lead generation.
• Manage and optimise paid media campaigns, including Google Ads, LinkedIn, and display advertising.
• Drive organic growth through SEO, content marketing, and website optimisation.
• Analyse and report on campaign performance, providing actionable insights to improve ROI.
• Collaborate with sales teams to align marketing efforts with revenue goals.
• Leverage marketing automation tools to nurture leads and streamline the buyer journey.
• Stay ahead of industry trends and emerging technologies to keep our strategy cutting-edge.

• Proven experience in a digital marketing role with a strong focus on B2B lead generation.
• A deep understanding of digital channels, including PPC, SEO, content marketing, and social media.
• Proficiency with analytics tools such as Google Analytics, HubSpot, or similar platforms.
• Strong analytical skills and the ability to interpret data to inform decision-making.
• Excellent written and verbal communication skills.
• A proactive, results-oriented mindset with the ability to manage multiple projects simultaneously.

• A competitive salary of £52,000–£60,000, dependent on experience.
• Hybrid working arrangements with a Greater Manchester office base.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to play a pivotal role in shaping our digital marketing strategy.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.