Senior Product Marketing Manager

Reference number: JR243902

Location: Hybrid working - home and our office in London Bridge

Working pattern: Full Time, 37.5 hours per week

Contract Type: Permanent

Number of roles: 1

Salary: Up to £60,000 per annum plus 10% bonus

We are looking for a Senior Product Marketing Manager to join our talented Marketing department, working 2 days in our London Bridge office and 3 remotely.

Acting as a key spokesperson for products internally and externally, the Product Marketing Manager is a pivotal role responsible for defining product positioning in market, conducting thorough competitive analysis, prioritizing key features that will attract customers, leading go to market launches and shaping how a product is presented to the public through agile product marketing strategies. You will need to be comfortable engaging with and presenting to customers, partners, internal teams and managing partner relationships across the Kaplan International Pathways portfolio and global markets.

This is an excellent opportunity for someone who may be currently working as a Product Marketing Manager, who is looking to expand their skills and build their career with an industry leader.

What you’ll bring to the role

• Significant experience in product marketing.

• Formal strategic marketing education or training

• Creative and agile thinker with an affinity for a fast-paced work environment.

• Exceptional teamwork and influencing skills, with the ability to work with others cross-functionally and present to senior stakeholders.

• Ability to conduct regional, market, competitor, and customer research to gather insights and assess regional market opportunities.

• Ability to independently handle multiple tasks and projects with precision.

• Excellent verbal and written communication skills.

• Availability to travel

• Account management experience is a bonus.

What we do

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.

In the UK, we operate 9 campus-based colleges in partnership with Bournemouth University, University of Glasgow, University of Liverpool, Nottingham Trent University, University of Nottingham, University of Brighton, University of Essex, University of York and University of West of England, Bristol and an off-campus college in London offering pathways to 7 leading well-ranked UK universities.

What we offer

As well as a competitive salary, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes:

• 28 days annual leave*

• Big discounts on Kaplan courses for you and your family

• 24/7 confidential helpline providing counselling and other support services

• Company pension contributions

• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels

• Medicash Health Cash Plan

*Please note that the annual leave entitlement will be calculated on a pro rata basis if the role is part time.

How to apply

To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on 21st January 2025. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.