Marketing Content Executive

Content Strategist

• Location: Caerphilly
• Job Type: Full-time

Seeking a dynamic Content Strategist to join a thriving team. This role is crucial for developing and executing content strategies that support our marketing objectives, including educating and engaging our target audiences, building brand awareness, and driving lead generation. The ideal candidate will be skilled in creating, optimising, and distributing high-quality content across various platforms, leveraging SEO best practices and performance analytics to maximise impact.

Day-to-day of the role:

• Contribute to the development of a comprehensive marketing plan.
• Research, develop, and implement content strategies aligned with business goals, consumer behaviour, and target audience needs.
• Write, edit, curate, and produce various short-form and long-form content types while maintaining brand voice and quality standards.
• Perform keyword research and optimise content for search engines, ensuring SEO best practices are applied.
• Publish and promote content across B2B platforms to reach and engage target audiences.
• Own, monitor, and analyse marketing campaign performance and effectiveness/ROMI of specific campaigns against KPIs.
• Conduct frequent competitor analyses and scan the wider marketing landscape.
• Build and maintain good relationships with creative teams, agencies, press contacts, media contacts, and suppliers.
• Manage the content marketing plan, calendar, and asset storage.
• Use and maintain the established work management system to organise projects, tasks, and meetings.
• Utilise the Customer Relationship Management (CRM) database to extract insights.
• Regularly collaborate with teams throughout the business to identify customer needs and pain points.
• Represent the marketing team at promotional events where required.
• Perform any other duties and support as may be reasonably requested by the Marketing Manager.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, English, or other related fields/equivalent qualification.
• Minimum of 3 years of experience in content/creative/social strategy roles.
• An innovative outlook and proactive, adaptable approach.
• Excellent written and verbal communication skills.
• Proficient in using content management systems, SEO tools, email, and social media platforms.
• Sound analytical skills to make data-driven decisions.
• Basic graphic design, video production, and video editing skills.
• Ability to handle short deadlines.
• Flexibility to travel.

Benefits:

• 26 days annual leave, rising to 30 days with service.
• Employer pension contributions of up to 6%.
• Private Healthcare (BUPA), subject to service.
• Income Protection, subject to service.
• Life Assurance.
• Discounted shopping vouchers.
• Tech Scheme.
• Cycle to Work Scheme.

To apply for this Content Strategist position, please submit your CV detailing your relevant experience and why you are interested in this position.