Marketing Executive

Marketing Executive
Our client are a successful and growing Cybersecurity business who provide a range of cybersecurity products and services for some of the UK's most well known Retail and Consumer companies. As the business continues to grow they are now looking to recruit a dynamic and ambitious Marketing Executive to manage all their marketing activity with a strong emphasis on Digital, Content, Social Media and Email Marketing to build their brand profile within the industry and drive lead generation activity for the sales team.

Key Responsibilities

• Digital Marketing Strategy: Develop, implement, and manage digital marketing campaigns that promote our products and services.
• Content Creation: Create high-quality content tailored for various digital platforms including blog posts, whitepapers, eBooks, case studies, and more.
• Social Media Management: Manage and grow our social media presence across platforms such as LinkedIn, Twitter, and others relevant to B2B audiences.
• Email Marketing: Design and execute email marketing campaigns to engage and nurture our audience. Monitor email performance and optimize for higher engagement and conversions.
• SEO & SEM: Optimise content for SEO and manage SEM campaigns to drive targeted traffic to our website.
• Analytics & Reporting: Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics, and provide actionable insights for improvement.

Key Requirements

• Experience: Minimum of 2 years in a similar marketing role within the B2B sector, preferably in cybersecurity or tech.
• Skills: Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management software).
• Content Expertise: Exceptional content creation and copywriting skills tailored for B2B audiences.
• Email Marketing Skills: Proficiency in email marketing platforms and experience in designing and managing email campaigns.
• Analytical Mindset: Ability to analyse data, generate insights, and adjust strategies accordingly.
• Communication: Excellent verbal and written communication skills.
• Education: A degree in Marketing, Communications, or a related field.

The role will be based from their office in central Leeds and although it is a stand alone role, you'll be part of a young and dynamic team. With it being the first Marketing role for the business it offers a blank canvas