Digital Marketing Executive

Join a thriving global manufacturing company as their next digital marketing expert, with a strong focus on email marketing and social media.

You will be working across B2B campaigns to promote the companies presence in their industry. The ideal person will have a fantastic track record in executing engaging and creative social media and email campaigns; using data to refine strategies.

You audience will be from a technical standpoint across multiple industries, so using B2B social platforms and email marketing to drive awareness and boost market penetration.

Responsibilities

* Develop and execute a social content calendar for marketing campaigns, product launches and company awareness.
* Enhance Social Media engagement.
* Create and manage email marketing campaigns (Using relevant platforms).
* Track digital engagement of accounts to optimise the customer journey.
* Monitor and report on campaign performance.
* Conduct A/B testing.

Knowledge and Skills

* Experience in B2B Social Media and Email Marketing.
* Consistently deliver high quality and creative content.
* Great understanding of email marketing platforms and social media analytics.
* Able to work autonomously and collaboratively.
* Able to analyse engagement data.
* Fair understanding of design and creative software.