Digital Marketing Executive

Digital Marketing Executive
£30,000 - £35,000
Daventry

Facilitate exceptional online shopping experiences for a great business who are looking to drive online sales in 2025 and beyond!

They are looking for some to join them in driving online engagement with their products, managing the online shopper journey to convert those who shop online and increase retention so their customers come back again and again.

What You'll do:
Understand and leverage the consumer journey from first click through all digital touch points including SEO, PPC, Social Media and Email Marketing to develop methods to increase conversion rates.

Drive consumer growth through digital channels, in line with targets, including new customer acquisition, conversion and retention and delivering incremental website revenue.

Enhance all online sales on both their website and Amazon.

Use data and analytics to enhance performance, and maximise results.

Improve key metrics such as CPA, ROAS, AOV and CTR.

Work closely with the PR and comms team to ensure campaigns align.

Complement SEO work with targeted paid activity through PPC and display advertising, avoiding the acquisition of customers who are already buying through other channels.

Increase the consumer database and develop mechanics to encourage consumers to sign up.

Manage the email marketing process, including planning, briefing, amendments, testing, sign off and deployment, improving engagement and conversion.

Brief design team as needed for graphics and other digital assets.

Regularly report on performance against targets and opportunities for growth including web stats and other market data.

Competitor analysis where required, sharing details internally of other brands' digital activity.

Experience & Qualifications

• Previous ecommerce experience working within a B2C product led function.
• Experience working with the Amazon platform and Shopify
• Demonstrable success in implementing digital marketing concepts, paid and organic social media management and best practices.
• An understanding of SEO and PPC and how to report on performance using Google tools.
• Experience working with email marketing tools and CMS systems e.g Hubspot, Klaviyo