Email Marketing Manager 12m FTC

The Business:
Excited to partner with a leading North East events organisation renowned for global events. 

Progressive, forward thinking business with a modern approach to ways of working.  Currently expanding into further events and collaborations and needing some support for a fixed term period of 12 months.

As an Email Marketing Manager you will have the responsibility of managing email strategy, liaising with the comms and managing a junior exec.

The Role:
•    Develop and deliver a clear ecomms strategy aligned to marketing department objectives to improve engagement, drive additional traffic and increase conversions through email communications.
•    Identify clear retention and engagement strategies for the two main audiences, implementing tactics to achieve desired and agreed objectives
•    Work with the Marketing Director and Brand Manager to design and deliver email marketing plans. 
•    Ongoing liaison with the customer services dept. to understand frequency of incoming customer queries and ‘hot topics’. 
•    Work closely with Commercial dept.
•    Lead on all elements of ecomms reporting, tracking the progress and performance of all email marketing campaigns, compiling monthly, mid-year and end-of-year reports, with a focus on creating and sharing actionable insights that can be used to drive continue improvement in key email metrics

The Person:
Someone that enjoys engaging with people, able to ‘hit the ground running’ and support the Marketing function.

Looking for someone with a ‘can-do’ attitude, willing to learn and play a key role within the business.

Service excellence is a key factor, attention to detail and a good understanding of the vision of the business.

Line manage and develop one direct report, providing clear guidance on workflow, requirements and objectives, conducting monthly catch-ups and performance reviews.