Data Analyst

Job Title: Data Analyst (Marketing)

Location: Reading (Hybrid - 2 days onsite)

Salary: £35,000 - £50,000

About the Company

The client is a leading Marketing Service company dedicated to providing innovative solutions to clients in Marketing and Advertising, they need a BI Analyst to leverage data-driven insights to improve decision-making, enhance customer experiences, and achieve sustainable growth.

Position Summary

We are seeking a skilled and detail-oriented Data (BI) Analyst to join our dynamic team. The BI Analyst will play a key role in transforming complex data into actionable insights to support strategic decision-making across the organisation. This individual will collaborate with cross-functional teams to design, develop, and maintain dashboards, reports, and data models that drive business performance in the financial services sector.

Key Responsibilities

• Data Analysis and Reporting:
  • Collect, analyse, and interpret financial and operational data to identify trends, patterns, and actionable insights.
  • Develop and maintain standardized and ad-hoc reports to monitor key performance indicators (KPIs).
• Dashboard and Visualisation Development:
  • Create and manage interactive dashboards and visualizations using tools like Tableau, Power BI, or Looker.
  • Ensure dashboards provide clear, accurate, and actionable insights for stakeholders.
• Collaboration and Stakeholder Engagement:
  • Partner with business leaders, finance teams, and IT to understand data requirements and deliver tailored BI solutions.
  • Communicate insights and recommendations effectively to both technical and non-technical audiences.
• Data Integrity and Quality Assurance:
  • Perform data validation and ensure the accuracy, consistency, and reliability of datasets.
  • Identify and resolve data quality issues by working closely with data engineers and IT teams.
• Process Improvement:
  • Identify opportunities to automate reporting processes and streamline data workflows.
  • Contribute to the development of best practices for BI tools and processes.

Qualifications

Required Skills and Experience:

• Bachelor's degree in Data Analytics, Marketing, Finance, Business, Computer Science, or a related field.
• 1-3 years of experience in business intelligence, data analysis, or a similar role, preferably within the marketing Industry.
• Proficiency in BI tools such as Tableau, Power BI, or Looker.
• Strong SQL skills and experience working with relational databases.
• Understanding of financial services operations and terminology.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Excellent communication and interpersonal skills.

Preferred Skills:

• Experience with Python or R for data analysis.
• Familiarity with cloud platforms like AWS, Azure, or Google Cloud.
• Knowledge of data modeling concepts and ETL processes.
• Certification in BI tools or related technologies.
• Knowledge of SEO and PPC
• Marketing background

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• A collaborative and inclusive workplace culture.
• Flexible working arrangements, including remote work options.

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.