Digital Marketing Executive

Central Employment Marketing team are working in partnership with a specialist and bespoke Automotive parts Manufacturer, as they look to appoint a Digital Marketing Executive.  

Reporting to the Senior Marketing Manager, you can expect a wide and varied range of responsibilities. The position will support sales activity in generating leads and maximising opportunities to communicate with new and existing customers.

The role is best suited to an experienced  digital marketing professional with a strong B2B product marketing background, with a focus on delivering engaging campaigns across SEO, Email Marketing and Social Media. 

Key Responsibilities:

• Plan, execute, and optimise digital marketing campaigns
• Utilise CRM to enhance customer engagement and retention.
• Support product marketing by developing product documents and specification sheets..
• Content management and optimisation of the company's websites.
• Monitor and analyse statistics to measure campaign effectiveness and optimise performance.
• Develop and manage email marketing campaigns to increase customer engagement and conversions.
• Lead on all Social Media Marketing efforts, with a focus on lead generation, brand and product awareness.  
• Monitor and analyse statistics to measure campaign effectiveness and optimise performance.
• Implement SEO strategies to improve organic search rankings.
• Manage PPC campaigns to drive targeted traffic and maximize ROI.

Requirements:

• Minimum of 3 years in a similar B2B product marketing role, with a focus on digital marketing channels. 

• Marketing principles and practices.

• Website content management and optimisation.

• CRM software such as SalesForce, HubSpot or Monday.com.

• SEM

• Web analytics.

• Email marketing tools.

• Proficiency in Microsoft Office Suite.