Email Marketing Specialist

Email Marketing Specialist - Ecommerce Brand | £25-30k - Scunthorpe Office/ Hybrid Working

Our client is a dynamic e-commerce retail brand specialising in delivering high-quality products at accessible prices. They're passionate about enhancing the customer experience and driving sales through creative and strategic marketing initiatives.

Job Overview:
They are looking for a talented and results-driven Email Marketing Specialist to join their team. This role is integral to managing their online sales platforms and ensuring their email marketing strategies are impactful and customer-focused.

Key Responsibilities:

• Email Campaign Management:
  • Plan, create, and implement email marketing campaigns using Klaviyo.
  • Develop automated email flows and promotional strategies.
• Audience Segmentation:
  • Continuously create and refine customer segments to personalise marketing efforts.
• Creative Content Creation:
  • Write engaging email copy, craft attention-grabbing subject lines, and design visually compelling emails that align with brand guidelines.
• Performance Monitoring:
  • Track and analyse email campaign performance metrics.
  • Conduct A/B testing to optimise engagement and conversion rates.
  • Present detailed reports and insights to management.
• E-commerce Product Management:
  • Manage and optimise product listings on Shopify to ensure accuracy and appeal.

Requirements:

• Experience & Skills:
  • Demonstrated experience in email marketing with a focus on Klaviyo.
  • Understanding of e-commerce dynamics/ industry
  • Strong knowledge of A/B testing methodologies (advantageous)
  • Excellent written ability
• Personal Attributes:
  • Analytical thinker with exceptional attention to detail.
  • Creative and proactive, with a passion for digital marketing.
  • Effective multitasker with the ability to meet deadlines in a fast-paced environment.

What's on Offer:

• Competitive Salary & Hybrid/ remote working balance
• Professional Development: Opportunities to grow and advance within a forward-thinking company.
• Perks: Employee discounts and the chance to work in a collaborative and supportive environment.

How to Apply:
Please apply below with your most recent CV and we will contact you about the next steps if everything looks good!

BBBH32279