Digital Marketing Executive

• Digital Marketing Executive
• £34,000 + Bonus DOE
• Oxfordshire - Hybrid Working 3 days in office

Hays Marketing are currently supporting an Oxfordshire based client who work within the manufacturing sector who due to expanding their in house marketing team now have a need for an experienced digital marketing expert.
The successful candidate can expect to have responsibility for website management, performance reporting, media advertising campaigns and SEO, this role provides the perfect opportunity to build on existing skills and experience from the digital media space.

The Role

• Oversee and maintain company website, ensuring correct and up to date product information
• Create and manage compelling landing pages for product launches and campaigns
• Monitor website performance and work with our headquarters digital team to optimise and implement new features in line with best practice CX
• Manage and maintain CRM databases within HubSpot
• Create and execute B2B email marketing campaigns including customer newsletters
• Manage sales pipelines to ensure thorough lead tracking
• Develop marketing automation such as workflows
• Create and manage custom dashboards to illustrate sales activity
• Manage SEO-related tasks including updating page descriptions and tags, and implementing best practices for on-site SEO
• Conduct keyword research and competitor analysis to inform content strategy and improve organic search visibility
• Monitor SEO performance and provide recommendations for continuous improvement based on key metrics such as traffic, rankings, and conversions
• Provide regular, actionable reporting on website and media performance, including KPIs like traffic, bounce rates, conversion rates, and ROI
• Empower internal stakeholders with key performance data and insight to support customer relations

The Candidate

• Degree educated or equivalent
• At least two year's experience in a similar role
• Experience of using Google Analytics
• Proficiency in HubSpot
• Strong knowledge of SEO practices
• Experience with Google Ads, Meta Ads and other advertising platforms
• Skilled in data segmentation and managing CRM databases
• Ability to use data to inform results and maximise campaign performance
• Strong organisational skills and ability to manage multiple tasks
• Excellent communication skills and ability to work well within a team

If this role is of interest to you or you have any questions do feel free to get in touch -

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