Marketing Assistant

Who We Are:

WHY Brands Inc., a parent company of Munchkin ?and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility.? We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.?

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.? ?

What You’ll Do:

• Support significant initiatives, new item launches, sending out samples for retailer & PR partners
• Work closely with agencies and distribution partners to provide assets and samples as requested
• Support product training sessions, managing presentations, showcasing products and displays
• Support the management of all European social media accounts
• Plan social media content calendars and liaise with USA PR & Social Team to get sign off.
• Ability to use Illustrator / Photoshop to help create social media assets and ad hoc marketing requests.
• Guardian of all social content to ensure its consistently ` on brand`
• Keep up to date with market trends and competitor analysis, ensuring we are using the most effective methods and approaches when using social media
• Manage the monthly reporting of social media performance
• Support of distributor relationships to ensure they have all social assets required on time and can locate them easily
• Regular meeting with European PR agencies to communicate products launches
• Copywriting for social media posts
• Community Management
• Manage the budget tracking for all social activity
• Build relationships cross functionality with Sales, E-commerce and Marketing
• Other duties may be assigned

Bring It!

• Strong organisation skills to manage multiple tasks and stakeholders
• High energy, action-orientated contributor who is self-motivated
• High attention to detail
• A digital native with an active social media presence and passion for brands
• Excellent understanding of social media platforms such as Facebook, Instagram, You Tube, Tik Tok & LinkedIn
• European language skills would be advantageous
• Good communication skills - need to be able to work well as a team and on own initiative
• Good knowledge of all Microsoft office applications - Excel / Word /PowerPoint
• Photoshop skills are essential
• 3 days a week in our Harrogate office (Tues, Wed, Thurs)

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees.? We offer a comprehensive benefits package that includes employer paid supplemental health coverage, generous employer-matched pension contribution, and paid time off, among other key benefits.?Munchkin’s total rewards are top of market and include competitive salary, discretionary bonus, and opportunities to earn equity. ?We focus on supporting employee development and growth.?

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. We offer work-life balance benefits such as paid maternity and paternity leave, hybrid work schedules, and annual weeklong global office closures giving our people a chance to recharge!

Munchkin welcomes and values what makes everyone unique.? We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.