Marketing Executive

Marketing Executive

England, United Kingdom

Salary: £28k per year

Permanent

About us

Barbour is a trusted and comprehensive provider of regulatory information, guidance, standards and resources to support our clients wherever they are in the world. Through our knowledge of complex legislation and flexible resources, we empower our clients to simplify and manage their EHS compliance.

It’s about more than just legislation. Working with Barbour, you have a partner to help put solid compliance foundations in place, tools to influence company culture, and specialist consultancy. We help you stay on top of ever-changing industry developments, ensuring your organisation keeps people safe and protects the environment.

About the role

The marketing executive for Barbour EHS will report to our Head of Marketing and work with them to design, create and execute marketing projects. This will require creativity, a commercial mind and an analytical eye.

In this role, with full support from the Head of Marketing, you will be targeted to drive high-quality leads and the growth of the new sales pipeline via multiple marketing channels. You will monitor the appointments booked from the leads to ensure we are targeting the correct audiences for our products and segmenting effectively.

It’s a highly collaborative role that involves working closely with our new sales team, key stakeholders, and the wider team.

The aim is to raise awareness of our brand and services, reach out to new audiences, generate high-quality leads for new business, and promote the brand as a thought leader in the industry.

What you’ll be getting up to

• Provide input and ideas for marketing strategies, activity plans and campaigns
• Website content management, including:
  
  • Adding blog posts
  • Editing products and pages
  • Changing banners
• Produce written copy for use across different mediums and platforms - from creating engaging email marketing through to blog posts and white papers
• Assist with the coordination of monthly webinars
• Research new partnerships (internal and external) and maintain existing marketing partnerships
• Coordinate promotional activities, e.g. paid media, interviews, exhibitions and events
• Monitor progress and performance of campaigns using various metrics
• Assist with Search Engine Optimisation (SEO), including:
• Optimising web copy in line with recommendations
• Working with external agency
• Measuring and tracking analytics
• Work with our existing graphic designer to procure any assets you need for your campaigns
• Protect the brand and ensure guidelines are always adhered to
• Help with managing the marketing and enquiries inbox and respond as appropriate
• Develop relationships with key stakeholders across the teams
• Marketing administration, e.g. filling out online profiles, managing email opt outs
• Support with management of our company LinkedIn profile, including:
• Respond to comments
• Engage with our audience as the brand
• Monitor competitor activity
• Search for relevant groups, partners or opportunities

What we're looking for

The ideal candidate for this role will demonstrate behaviours that reflect our core values. Our colleagues are approachable and optimistic, focussing on solutions. We listen to understand client needs, delivering expert guidance and high-quality service. We foster collaboration by sharing knowledge openly and supporting others to thrive by sharing well-considered feedback. We continuously strive for improvement by being open to challenge, being curious and focussing on innovation.

In order to excel in this role you need…

• B2B experience
• 2-3 years’ experience in a marketing role
• An understanding of GDPR and data protection principles
• Strong copywriting and proofreading skills, and high attention to detail
• Experience in using marketing software (e.g. Mailchimp, CRM systems, Salesforce, Pardot)

We are looking for a highly skilled individual with excellent communication and relationship-building abilities. The ideal candidate will be confident in presenting ideas during group meetings, engaging with external contacts, and proactively reaching out to colleagues or suppliers for information as needed. Strong organisational and time-management skills are essential, along with the ability to work independently, meet deadlines and manage competing priorities effectively. A good understanding of marketing data analysis and reporting is required, and knowledge of the industry or SaaS experience would be a significant plus. If you thrive in a dynamic environment and have the skills to drive results, we'd love to hear from you!

Why join us?

We put people first—whether it’s our customers or our colleagues. When you join us, you’ll be part of a supportive team that values collaboration, innovation, and professional growth. We’ll give you the tools and opportunities to succeed, while ensuring you feel valued every step of the way.

Our benefits

We aim to support our colleagues both professionally and personally. Here’s a snapshot of what we offer:

• £28,000 per annum
• Wellbeing - Health cash plan, gym discounts, cycle to work scheme and an enhanced employee assistance programme
• Financial - salary sacrifice pension scheme and exclusive shopping discounts
• Family - we enhance statutory entitlements for family leave policies
• Community - volunteer days and religious holiday swaps
• Social - we host an annual conference to get the whole business together as well as our team of Social Champions who arrange regular events for inside and outside of work
• Development - we’ll cover the cost of a professional membership fee, support your personal and professional development and provide you with access to our online learning library

INDLS