Marketing Manager

My client is regarded as one of Europe’s fastest growing HR Tech businesses, with a client portfolio that includes some of the World’s best-known brands. Currently in scale-up mode, their B2B SaaS technology is already launched in 80 countries and used by global HR teams to engage with employees on Health & Wellbeing topics specifically related personal finances, by providing education and thought leadership driven by ground-breaking, AI-driven content.

To help them on this mission, we are looking for a Client Retention Marketing Manager to manage and execute client marketing campaign strategy and engagement plans, aimed specifically at B2B Clients. This is an amazing opportunity to really flex your skills and experience and we're keen to hear from applicants who are happy to challenge the norm in a highly collaborative and inclusive environment!

Role scope & responsibilities:

• Tactical execution and management of client communications and events
• Multimedia asset creation to support campaigns, including copywriting, and briefing design and other providers
• Support on client advocacy strategy and integrated communications plan to demonstrate impact and ROI
• Client channel management and execution: email, social, client hub
• Support and execute B2B client events, including webinars/ in-person advocacy roundtables and annual awards
• Build strong collaboration between marketing and client team to create and implement strategic campaigns
• Analyse campaign data to identify trends, optimise strategies, and improve results

The Client Retention Marketing Manager will be joining a marketing team known for its creativity and innovation. They’re a close-knit family so a willing, friendly and collaborative personality is really important. As you’d expect from a scale-up, things move fast in this business, so they really value an adaptable approach and proactive nature.

Skills and experience:

• 2+ years’ experience in a B2B SaaS marketing role.
• BSc/MSc degree or recognised accreditation in Marketing .
• Employee benefits or HR Tech experience (preferred).
• Experienced in HubSpot CRM and understanding of Umbraco
• End to end campaign management experience (full-funnel marketing).
• Knowledge of the most effective marketing tools for client communications and engagement.
• Copywriting experience and the ability to work with internal/external content and creative teams.
• Strong analytical skills and experience with marketing analytics tools (Hubspot).
• Ability to work independently and as part of a team in a fast-paced environment.
• Attention to detail.
• Stakeholder management.
• Project management.
• Strong communication skills.
• Client focused.
• Event experience (webinars, trade shows and awards).

In return, the company offers a competitive basic salary of £45,000 plus KPI bonus, 25 days annual leave and an attractive benefits package.