Senior Product Marketing Manager

Role: Senior Product Marketing Manager – Hybrid    

Salary: up to £54,000 DOE  

WorkingHours: Monday to Friday 9am-5pm

Benefits:

• 25 days annual leave rising to 30
• 5% pension after probation
• State of the art city centre offices
• Access to a range of benefits via My Benefits World
• Discounted city centre parking
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Monthly Socials
• Access to an extensive Learning and Development menu

General overview:

Our client is a company that has evolved hugely, and so has the Marketing function. They are now beginning a new era that brings together many separate products and delivers a level of value to their clients that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customer prosper through retention.

As we enter this new era, we need a proven and senior marketing professional to own their own remit within the wider Product Marketing function. By owning this remit, they will help drive the commercial success of one specific product vertical, alongside other marketing professionals owning other product verticals.

For this role, you will own the marketing strategy for your product. This product holds significant proportion of

the company growth and revenue. Therefore this requires someone to be creative, driven and skilled revenue

and campaign marketing be able to work with multiple colleagues, and act as a partner to counterparts in the

sales function. You will own your own go-to-market for your vertical, drive your own optimisation, and ensure

messaging for customer engagement and retention is impactful.

Responsibilities:

• Own and deliver the marketing plan to drive demand generation, learner and revenue pipeline, brand awareness & customer marketing for the Institute.
• Report to key stakeholders on the successes, failures and learnings of campaigns, using data to back up your insights and recommendations.
• Keep informed of the revenue and learner targets for your vertical and hold a sense of ownership in achieving those targets.
• Partner with revenue and Institute counterparts to identify the key levers to grow revenue and optimise conversion. Act as a true strategic business partner.
• Partner with product and Institute leaders to create and execute go-to-market plans developments, as well as understanding the value propositions and impact on customers.
• Build the message and narrative to position the products you’re responsible for in a way that is compliant, impactful, and effective.
• Be cognisant of where effort is placed and the output achieved, so that you can consider how we evolve and optimise.
• Work collaboratively with fellow marketing professionals to support overall Marketing objectives.
• Work with Digital Marketing in all forms to build and develop product pages, journeys, content, and PPC strategies.
• Build positive, empathetic, and respectful relationships with all colleagues.
• Always look for the learnings in our results that we can share.

The ideal candidate:

• Outstanding written and verbal skills.
• Proven experience of driving revenue marketing, growth marketing, or product marketing for a SaaS or online learning business.
• Experienced of working in a diverse team.
• Experienced in international operations.
• Experienced in lead generation and partnering with Sales to maximise conversion and revenue.
• Proven experience of finding creative ways to articulate product value and land a meaningful message in front of the right people. This includes really understanding the value and USPs and ensuring they are leveraged to have maximum impact.
• Proven and demonstrable experience of planning, launching and analysing campaigns.
• Strong ability to work with and present to senior stakeholders.
• Strong analytical skills and proficiency in interpreting data to drive strategic decision-making.
• Strong focus for the end user, maximising their experience, and understanding their user problems and needs.
• Hugely personable, diplomatic, pragmatic and agile.
• Proven ability to build creative briefs to enable efficient and impactful design from creative professionals.
• Ability to work and collaborate across functions and within a matrix environment.
• Excellent project management skills to handle multiple initiatives and stakeholders.
• Quick and focused, with the ability to adapt to a changing environment and deal with ambiguity.
• You are naturally open-minded, engaging, positive, and helpful.
• You are collaborative and have learnt how to nurture impactful working relationships.
• You know your limitations and areas of development, and actively look to tackle them.
• You see the greater needs of the team.
• You are inquisitive and eager to learn how we constantly improve and grow.
• You are confident in sharing and receiving views and opinions in an open and respectful manner.
• You are always capable of rolling up your sleeves to help others achieve.
• You look for efficiencies, and don’t reinvent the wheel.
• You are able to input into how we evolve our guidelines and rules, at the same time as respecting those in place.