Email Marketing Manager

As the Email Marketing Manager you will develop and execute a strategy for email and SMS communications to drive engagement, sales, and brand loyalty across the UK and European markets. 
 
Key Responsibilities as an Email Marketing Manager:
 

• Lead the planning and execution of email and SMS campaigns, working with the Campaign and Social Media teams to identify key opportunities.
• Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
• Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
• Create monthly email plans and coordinate with the Content team for required digital assets.
• Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency.
• Manage and enhance all automated programs, including omni-channel campaigns utilizing the Emarsys platform.

• Degree in Marketing or a related field.
• Over 5 years of experience in retail marketing, including email, SMS, CRM, and digital communications.
• Strong understanding of GDPR/PECR/DPA regulations and IP reputation management.
• Experience with Adobe CC products or similar for creating digital assets.
• Excellent planning and organizational skills to manage multiple projects and deadlines.
• Strong analytical skills for interpreting data and optimizing digital communications.
• Collaborative mindset, with the ability to work across teams.
• Demonstrated experience in people management, including development and performance management.