Paid Media Specialist

I am working with a leading Independent Media Agency seeking a Paid Media Specialist.

Your Role

Channel Allocation:

• 40% Social, 40% Search, 20% Display

This is a cross-channel role that primarily requires experience in Paid Search and Paid Social. Training and support will be provided for any channels where you lack extensive experience.

The position is hands-on, involving tasks such as campaign builds, copywriting, keyword and targeting expansion, optimization, and campaign development across all three channels. You'll be responsible for managing campaigns independently with support from your team.

Key Responsibilities:

• Create weekly cross-channel reports for campaigns, including insights, observations, and recommendations.
• Use the organization's online reporting system to maintain and update campaign data weekly.
• Line manage a Senior Account Executive, overseeing their training, development, and output quality.
• Take ownership of client communications, including weekly calls, monthly meetings, and email correspondence.
• Collaborate closely with a Client Services Team to align digital strategies with broader marketing efforts.

The organization provides a structured framework for campaign monitoring, optimization, and finance processes.

Training and Development:

• The company places a strong emphasis on professional growth, offering personalized development plans reviewed biannually.
• Training opportunities include internal knowledge-sharing sessions, external courses (e.g., industry certifications), and partner training programs.

Additional Opportunities:

• Contribute to upselling services to existing clients and support new business pitches.
• Become a department champion by sharing expertise, organizing training sessions, and liaising with key partners.

Key Team Members:

• Leadership includes senior team members responsible for digital strategy and operations.

Skills and Experience

Must-Haves:

• 2-3 years of hands-on experience in a relevant role.
• Advanced knowledge of platforms like Google/Microsoft Search Ads and Meta Ads Manager.
• Strong analytical skills with the ability to generate actionable insights.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Client-facing experience and ability to build trust with stakeholders.
• Experience managing performance-driven campaigns.
• Background in an independent agency setting.

Nice-to-Haves:

• Experience with bid management software, Google Campaign Manager, or similar technologies.
• Familiarity with tools like Similarweb or Prisma.

Key Skills:

• Strong attention to detail and business acumen.
• Excellent written and verbal communication.
• Ability to manage multiple tasks under pressure.
• Proactive, solution-oriented mindset.
• Adaptability and a positive, can-do attitude.

We Are Aspire Ltd are a Disability Confident Commited employer