Regional Sales Manager

Regional Sales Manager

• Type: Permanent, Full-Time
• Hours: 37.5 hours per week, 9:00am to 5:00pm
• Salary: upon application 
• Location: UK (requires travel within the territory)

We are seeking a proactive and dynamic Regional Sales Manager (RSM) to oversee our UK sales territory. The RSM will be instrumental in developing and managing effective relationships with key decision-makers across municipal and industrial sectors, ensuring our clients brand and value propositions are well communicated and understood.

This role involves a strategic balance of 70% business development and 30% distribution support, working closely with partners to maximise growth and performance.

• Develop and manage an effective distribution channel aligning with vision and strategy.
• Promote co-marketing activities, product training, and conduct purchaser and end-customer visits.
• Utilise specification sales techniques to leverage product quality and brand reputation.
• Maintain pricing and margin recovery as per the company’s business plan and product strategies.
• Produce high-quality sales and marketing activity forecasts (monthly, quarterly, and annually).
• Liaise with distributors, customers, and internal departments to ensure specifications meet customer requirements.
• Conduct commercial negotiations to secure orders that meet company standards.
• Find, appoint, train, and monitor new distributors, ensuring compliance with company procedures.
• Regularly report sales activities and market insights to the Sales Director.
• Lead the company’s presence at regional trade exhibitions and other duties as required.

• Strong leadership, teamwork, and communication skills.
• Proficient in MS Office (Outlook, Word, Excel, PowerPoint) and Microsoft TEAMS.
• Experience in a technical sales manager role, preferably working through a distributor sales network.
• Ability to work under pressure and meet deadlines.
• Willingness to travel extensively within the territory.
• A degree or equivalent experience in a related field is advantageous.

• Competitive Sales Management Bonus Scheme based on annual order targets and performance.
• Car Allowance.
• 23 days annual leave plus Bank Holidays.
• Access to health and wellbeing programmes.

To apply for the Regional Sales Manager position, please submit your CV and a cover letter detailing your relevant experience and why you are interested in this role