Digital Product Manager

Location

Hybrid < 1-2 days in the office/Support Centre on Hams Hall Distribution Park, Coleshill.

Why The Works?

We don’t just sell products.
We inspire reading, learning, creativity and play.

The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.

This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.

Become a Digital Product Manager

Please note, you must have experience with Salesforce.

We are looking for a talented and experienced Digital Product Manager with expertise in Salesforce to join our Digital team.As a Digital Product Manager, you will play a pivotal role in delivering a best-in class digital offering for The Works.Key focuses will include the delivery of digital initiatives and improving the ROI of our Salesforce platform. You'll ensure the website is visually appealing, user friendly, and optimised for conversions, overseeing content, navigation, and customer experience strategies. Leading and supporting team members, you'll collaborate across departments and keep up to date on all industry trends and ecommerce regulations. This role will be sat within the Digital team whilst working closely with Tech Services team.

Your Mission

• Improve site performance with a focus on site search, merch, tooling management and maximising ROI of TheWorks.co.uk site on the SF platform.
• Be the main POC for the Digital team for all technical activities and site optimisation, managing the eCommerce roadmap to ensure alignment to strategic outcomes, whilst meeting customer needs and driving best-in class experience and design.
• Attends Digital trade meetings, contributing actionable insights on site performance to improve site metrics.
• Support TS with requirement gathering for the implementation of new ecommerce systems and technologies, working closely with cross-functional teams to improve conversion rate and support sales targets.
• Attending Sprints and supporting with product roadmap backlog prioritisation as needed.
• Manage the Digital Analyst to harness insights to improve site performance; reviewing site performance statistics with the data analyst on a weekly basis to feed into weekly trade plan improvements – i.e. changes to content banners/improvements to search rules.
• Supporting the Digital Content team with campaign activity insight to help maximise trading opportunities.
• Carry out regular site walks to identify any site errors/bugs and work with dev and content team to make timely fixes.
• Set up of promotions and voucher code management.
• Digital point of contact with SF – developing a strong relationship with account manager.
• Working with the UX team to suggest potential tests through an understanding of site performance – reviewing test results and championing improvements into live.
• Ensure a positive and seamless online shopping experience for customers. Monitor customer feedback, reviews, and ratings to identify areas for improvement. Implement strategies to enhance customer satisfaction, including personalised recommendations, responsive customer support, and easy returns/exchanges.
• Look for opportunities to increase cross sales and drive bigger basket sizes through strategies such as recommendations, and post purchase upsells.
• Responsible for reporting and optimising search functionality to improve customer navigation and conversion.
• Support delivery of initiatives for future digital growth including marketplace expansions, drop-ship and B2B opportunities.
• Conduct regular analysis of competitors' e-commerce strategies, pricing, promotions, and customer experience. Identify areas where the company can gain a competitive edge and recommend strategic actions accordingly.

Skills/Behaviours That Will Set You Apart

• Solid experience with Salesforce.
• A full understanding of the eCommerce and digital ecosystem.
  

• Strong project management experience including execution and stakeholder management.
• Solid understanding of search/merch tooling as well as other tools such as customer reviews, basket builders and 3rdparty plug ins.
  
• Collaborate with cross-functional teams, such as marketing, sales, design, and operations, to ensure alignment and support the overall company objectives and product launches.
  
• Work with the SEO team on the taxonomy and navigation, whilst supporting the blog content creation process. Constantly monitor improvement and planning iterations.
  
• Experienced with Google Analytics 4 (GA4) and other customer behavioural tools to track, measure, and analyse key eCommerce metrics and customer journeys.
  
• Collaborate across departments and keep up to date on all industry trends and ecommerce regulations.
  
• Marketplace / Dropship experience preferred
  
• A confident communicator
  
• Self-motivated
  
• Organised and deadline orientated with good time keeping skills
  
• Adaptable and flexible to evolving demands and circumstances.
  
• Customer focused mindset.
• Embodies a hands-on mentality.

Being a great leader 

As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers — it's a team.

•Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission.
•Clear Communication: Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins.
•Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and being a brand ambassador.
•Provide Feedback: Offer constructive feedback regularly. Recognise achievements and address areas for improvement in a supportive and continuous growth manner.
•Empower Your Team: Delegate tasks and trust your team to handle them. This builds confidence and promotes professional growth.
•Conflict Resolution: Address co