Marketing Effectiveness Manager

MARKETING EFFECTIVENESS MANAGER - UXBRIDGE

UP TO £60,000

THE COMPANY

I am supporting a renowned telco business on an insight driven Marketing Mixed Modelling hire. You will utilise your expertise in MMM, incrementality and audience testing to translate complex findings into actionable insights. Please note this is a hands off role (no SQL/Python/R required).

THE ROLE

The successful Marketing Effectiveness Manager responsibilities will include:

• Translate complex data and analytical findings into clear, actionable insights for senior executives and cross-functional teams
• Develop and implement robust measurement frameworks to evaluate the effectiveness of media campaigns across multiple channels and platforms
• Partner with internal teams to integrate media effectiveness insights into strategic planning and decision-making processes
• Collaborate with agency partners to design and execute rigorous testing methodologies, including incrementality testing, audience segmentation, and tactical experiments

YOUR SKILLS AND EXPERIENCE

The successful Marketing Effectiveness Manager will have the following skills and experience:

• Proven experience in media effectiveness, marketing analytics, or a related role within a fast-paced environment
• A background in Marketing Mix Modelling (MMM), incrementality testing, and audience testing methodologies
• Exceptional analytical skills with the ability to translate complex data into actionable insights

THE BENEFITS

The successful Marketing Effectiveness Manager will receive a salary of up to £60,000, plus an array of additional benefits.

HOW TO APPLY:

Please register your interest by sending your CV to Harry Mincer via the apply link below.